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Idealog Works · An Ideas Place · Innovation + Impact

Ideas that work.

Thirty-six ventures in consulting, education, technology, publishing, photography, research, civic life, elections and archival protest work, along with the Innovation Advisory canvas suite. They share one question, which is how knowledge and story change what development practice does.

Explore the ventures New Delhi · Working across South Asia

On the name

A log of ideas in the works.

The name describes a practice. Ideas get written down and tried, and then they are kept or retired. The ones that survive grow into ventures, and the ones that do not still feed the ones that do. Everything on this site is an idea being logged, a venture in the works, or notes from the bench in between.

The ventures

Thirty-six ventures,
one question.

Thirty-six projects at different stages. Sixteen run every day with people using them, fourteen are still settling into their shape, and six are early sketches. All of them ask how knowledge, stories and evidence can change what development work does on the ground.

Active in use

Consulting · MEL · Social research

PinPoint Ventures Advisory

A registered social research and advisory practice, running since 2016. It designs monitoring, evaluation and learning systems, evaluates programmes, runs applied research and advises development funders, implementers and civil society groups. Recent clients include the Gates Foundation, the India Health and Climate Resilience Fund, Fish Welfare Initiative (Alliance for Responsible Aquaculture), Claylab Education, GAIN, the Development Intelligence Unit at Transform Rural India, Railway Children India and Oxfam India. Since 2022 it has also taken research and evaluation work as senior consultant to Populi Research Services.

Archive · Protest · Civic tech

Democracy by Design

The questionCan two people build a crowdsourced protest archive in an afternoon, and keep the protesters in it safe?

A crowdsourced archive of the posters, placards and photographs from India's student protests, co-founded with Pallavi Nayak. The first version was built in two hours after the Rapid Action Force cleared protesters at Jantar Mantar in July 2026. Faces are obscured before anything is published, each photograph's metadata is checked and compared with public sources, and short essays explain the context of each placard. The archive now holds 651 photographs and 27 essays, and The Hindu wrote about it in August 2026.

Facts checked 6 November 2026

The bet

After a state crackdown, the visual record of a peaceful protest starts disappearing within days. Placards are discarded, photographs are taken down and memories are overwritten. A lightweight crowdsourced repository, set up quickly with the safety guardrails built in first, can keep what would otherwise be lost.

Accountability · Protest · Civic tech

Who Gave The Order

The questionCan an accountability archive refuse to state anything without a source, and still be useful while most of its fields read unknown?

A citizen-led accountability archive that asks who authorised each use of state power against citizens. It records 92 incidents from 2014 to 2026, 24 of them in 2026, including the student protests of July, along with the FIRs registered against protesters in Mumbai, Kochi, Kolkata and Assam. No claim appears on the site as a fact without a source, and every field that has none reads unknown. In none of the 92 has the archive found a written order authorising the use of force, and each incident page says so.

Facts checked 6 November 2026

The bet

When state power is used against citizens, the first account is usually the loudest one. An archive that shows only what a source supports, and says plainly what it does not know, will be slower to fill and easier to trust.

Elections · Voter rolls · Data journalism

Off the Roll

The questionCan a public analysis of the electoral roll revision compute every figure from the officials' own tables when the page loads, so that a corrected table corrects every sentence that depends on it?

An analysis of the Election Commission's Special Intensive Revision of the electoral rolls, state by state. Across the 31 states and union territories with a published draft roll by 30 September 2026, the draft rolls left off 13.39 crore names, about 14 in every 100 electors. Twenty-four states have since published final rolls, and measured against those the removals come to 8.87 crore, about 12 in every 100. Every figure comes from the Chief Electoral Officers' own tables. It sets the removals against winning margins, against women's share of the roll and against the reasons officers recorded. It covers Bihar booth by booth and five Old City seats in Hyderabad from the elector lists, and reads in English, Hindi, Urdu, Telugu, Tamil and Bengali. Built by PinPoint Ventures.

Facts checked 6 November 2026

The bet

Numbers typed into prose drift away from their sources, and an analysis that asks the Election Commission to publish its data has to show its own working. If every finding is computed from the Chief Electoral Officers' tables, and the build refuses to run when a table does not add up to the published totals, the pages stay right as the data changes.

Book companion · Data essays · Indian statistics

What Counts · The Measurement Trap

The companion site for The Measurement Trap: India's Quest for Social Progress Through Eight Decades, a book by Varna Sri Raman. The manuscript is finished and the book is in production at Routledge, which lists the hardback for March 2027. The site carries the book's plan, a sourced chronology of Indian official statistics and seven data essays on what the country counts and when, among them Ninety-six years between counts on the caste census and Eleven years without a number on the consumption survey.

Facts checked 6 November 2026

Book companion · Speculative fiction · Climate

Postheroic.World · The Very Last Superhero

The companion site for the illustrated novel The Very Last Superhero (StoryWell Books, 2025), set in a near-future India after climate collapse and told through Sumati, a fourteen-year-old girl. The site holds the novel's Resistance Archive of 45 lore entries, 17 timeline events and a catalogue of recovered objects, across 104 pages.

Facts checked 6 November 2026

Open data · Infrastructure · Political economy

Industry Conglomerates Database

An open, searchable map of 386 infrastructure projects of the Adani group (310) and Reliance (76) from 1998 to 2026, each classified by the kind of support the Government of India gave it. Nearly every record carries its source links. The full dataset can be downloaded as CSV and Excel.

Facts checked 6 November 2026

Newsletter · Development research · South Asia

The Research Rundown

The questionWill practitioners read development research every day if each edition is short?

A newsletter of development research, evidence and sector jobs from South Asia and beyond, for practitioners, students and researchers. A daily edition carries the day's research, Friday Findings rounds up the week, and occasional specials take one theme, such as the Gandhi Jayanti edition of 3 October 2026. SignalStack mirrors the archive and holds the tools that go with its methods notes.

The questions and the bets

Will practitioners read development research every day if each edition is short?

Six editions a year left too long between a paper coming out and anyone in the field hearing of it. A short daily edition, with a round-up at the end of the week, keeps the research close to the decisions it could inform.

Can a selection of development research sent every two months ease the “I should read more” guilt most practitioners carry?

Practitioners want the interesting work from the research world without reading forty institutional websites. Curate it carefully, keep it short and send it six times a year.

Learning · CBSE · NCERT-mapped

LittleK and ALab

The questionCan the approach that built LittleK for a first-grader work for a Class 8 student revising seven subjects?

Two learning sites built for the founder's own children and opened to anyone. LittleK is a learn-and-play platform for Class 1 CBSE, with worksheets in English, Hindi and Mathematics, flashcards, sticker rewards, progress tracking and read-aloud in Indian and device voices. ALab is a revision app for Class 8 CBSE across seven subjects (Science, Mathematics, Sanskrit, Hindi, English, Social Science, and AI and Thinking), with practice questions, mind maps, worksheets, mock papers and the NCERT Hindi and Sanskrit chapters. Both follow the NCERT books.

The questions and the bets

Can the approach that built LittleK for a first-grader work for a Class 8 student revising seven subjects?

LittleK showed that a site built for one child at home can work for others. Class 8 revision is a harder test, with more subjects, longer chapters and examinations at the end of it.

Can you build a learn-and-play platform for one particular first-grader and have it work for other children in that grade?

Most learning platforms are built for a market and then narrowed toward a child. This one went the other way. It was built for one Class 1 CBSE reader in this house, with every design choice tuned to that child, to see whether it still worked when a stranger opened it.

The two sites

Civic tech · Air quality · AI · Indian cities

JanVayu

The questionCan citizens’ pollution accounts sit alongside sensor data for accountability?

A citizen-led record of air pollution in Indian cities. It puts hyperlocal AQI readings beside residents' own accounts of the air they breathe, and checks its policy claims against the Commission for Air Quality Management's orders and the GRAP schedule. An AI assistant turns a sensor reading and the testimony around it into questions a resident can take to an official. A Delhi page and docs in Hindi, Bengali, Marathi and Tamil went up in October 2026.

Facts checked 6 November 2026

The questions and the bets

Can citizens’ pollution accounts sit alongside sensor data for accountability?

An AQI number is a fact, and a resident's experience of that AQI is also a fact. Put both in the same repository and see how the conversation changes.

Can an AI assistant translate AQI sensor data and citizen testimony into actions a resident can take?

A raw AQI number is hard for a parent or a school principal to act on. An AI layer on top of JanVayu turns a reading and resident testimony into a plain-language answer to a question such as “should I keep the windows shut today?”, grounded in the data behind the number.

Publishing · Commentary · Indian politics

Policy Grounds Press

The questionCan one writer with strong opinions build a policy commentary column that people actually use?

Commentary on Indian policy, rights and politics, including the stories mainstream coverage leaves out. Seventy essays are in the archive as of October 2026, from the Union Budget and CAG reports to the electoral rolls, the census and the student protests, and several have been syndicated to other outlets.

Facts checked 6 November 2026

The bet

The mainstream press skips the policy detail. Write the pieces it skips on rights, governance, electoral patterns and other subjects filed under “too complicated”, and make them sharp enough to be quoted.

Civic tech · Policy tracker · Evidence

PolicyDhara

The questionCan a practitioner answer a policy question about an Indian government scheme in under a minute instead of an afternoon?

A tracker for Indian government announcements, welfare schemes, bills, circulars and budget lines, searchable in one place and refreshed every six hours. Its Evidence pages set out 34 Indian interventions that have a published evaluation, with the study design, the effects and the caveats for each. A Telegram channel carries the new high-priority policies.

Facts checked 6 November 2026

The questions and the bets

Can a practitioner answer a policy question about an Indian government scheme in under a minute instead of an afternoon?

Government announcements, welfare schemes, and budget lines are scattered across dozens of ministry websites, PDFs, and press releases. Put them in one searchable place and practitioners will come.

Can a Telegram channel deliver Indian policy updates to a practitioner’s phone in under sixty seconds of reading?

The PolicyDhara web tracker is useful, but you have to open a tab to see it. A short daily push on the platform practitioners already keep open should get a better open rate than any newsletter.

Field kits · Frameworks · MEL practice

Innovation Advisory · The Canvas

The questionCan a free printable framework change how MEL is commissioned?

Eighteen free, printable, one-page frameworks for development practitioners, meant for the point before a proposal is written, an indicator is signed or an evaluation reports. They are Venture Readiness, the Measurement Checklist, the Evidence Canvas, the Scale Decision, the Kill Criteria, the Causal Pathway Review (CLEAR), the Indicator Test (VALID), the Knowledge Map (Rumsfeld), the Survey Bias Audit, the Feedback Loop, the Handover Canvas, the Baseline Design Test, the Aspiration Gap Framework, the Rapid Civic Tech Canvas, the Curriculum-Construct Fit, the Administrative List Test, the High-Frequency Check and Source Before You Say It. Each one prints as a PDF and has been used in classrooms and field reviews in South Asia.

Facts checked 6 November 2026

The bet

The expensive mistakes happen at the framing meeting, well before the analysis. Put the awkward questions on one page that is free to share and prints as a PDF, and practitioners will use it because having the conversation then costs less than skipping it.

Open source · Civic tech · Research tools

OpenStacks for Change

The questionCan a MEL toolkit be used by practitioners who have never written code?

Open-source tools for public-interest research, in three stacks. InsightStack holds MEL tools, loaders for DHS and PLFS microdata and six browser calculators. FieldStack is R code for the weeks a survey is still in the field. EquityStack is Python for inequality measures and design-based estimates from complex samples. SignalStack is the companion archive for the Research Rundown newsletter, and openstacks.dev is the index. PolicyStack has been replaced by PolicyDhara, and RootStack, BridgeStack and ViewStack are archived.

Facts checked 6 November 2026

The bet

It can, if the workflows ship as reusable notebooks with opinionated defaults and the onboarding assumes no prior knowledge.

Publishing · Women-led

StoryWell Books

The questionCan an indie publisher put author interests first?

A women-led independent publisher of Indian voices on social justice and climate, co-founded in 2019. The catalogue has 97 books across fiction, children's books and political non-fiction, and 40 audio stories for children.

Facts checked 6 November 2026

The questions and the bets

Can an indie publisher put author interests first?

Reverse the usual contract, so that the publisher signs an NDA with the author. Build a durability promise into the physical book, and let authors illustrate their own work.

Can a novel make climate collapse more visible than a policy brief?

A policy brief is the wrong form for something that has to be felt, so the novel tells the story from inside that world.

Education · 106 courses · Free for practitioners

ImpactMojo

The questionCan an interactive tool show someone where they actually stand in India’s income distribution?

A free development education platform for practitioners in South Asia. It has 106 courses (22 flagship and 84 foundational), 35 Labs, Studios for hands-on work, 135 games on policy and behavioural economics, 192 Reading Companions to development texts, 27 Deep Dives, the ImpactLex glossary, a Dataverse of 325 data sources, 21 Data Explorers (ASER, UDISE+, NFHS, AISHE and PLFS among them), Field Radio, eight plain-language Law Guides for the Indian social sector and a paid Pro Tools tier. More than 13,000 practitioners use it.

Facts checked 6 November 2026

The questions and the bets

Can an interactive tool show someone where they actually stand in India’s income distribution?

Most Indians overestimate their economic position. A calculator built on government data lets a user type in their income and see where they fall, and the surprise is what teaches.

Can a development education platform be fully free and still reach 5,000 people a month?

A paywall is the wrong thing to build around. Curation, a teaching voice and practitioner-ready tools matter more for reach.

Can a pocket glossary of development terminology work offline on a practitioner’s phone?

Development jargon shuts people out of conversations. A progressive web app that works without internet can cover MEL, Theory of Change, gender and research methods, with mathematical notation where it matters.

Can an AI transcription tool be tuned for the language and context of South Asian development research interviews?

Generic transcription engines garble the names, places, schemes and code-switched English, Hindi and vernacular sentences that fill a development research interview. A tool trained on the research vocabulary makes transcription a useful step in the pipeline.

Can interactive browser tools replace the consultancy slide deck for Theory of Change and logframe work?

Most ToC and logframe work happens in PowerPoint, which makes every drag difficult. Browser tools that are free, need no login and come with opinionated defaults make the workshop faster and the result easy to share.

Inside ImpactMojo

Growing settling in, collaborators welcome

Atlas · State data · English and Hindi

How India Lives

The questionCan 259 choropleth maps of India make the country’s internal diversity legible to someone who has never read a dataset?

A state-level atlas of India. It has 259 maps, each with a takeaway and a policy note, on demography, health, gender, the economy, education and the environment, and a live map over 106 indicators that can rank the states or plot two indicators against each other. Newer NFHS-6 and PLFS 2025 figures sit beside the older surveys, and a map that cannot be updated carries a note saying why.

Facts checked 6 November 2026

The bet

Build state-level maps across demography, health, gender, economy, education and environment, and let the differences between states show what a national average hides.

Library · Research · South Asia

Development Discourses

A library of 687 papers, books and reports for development practitioners in South Asia, across 19 topics. Each item is tagged open access, free to read or check access, and every link is checked daily.

Facts checked 6 November 2026

Library · Case studies · Global South

Dev Case Studies

208 cited case studies of development programmes in 117 countries, searchable and filterable, with about 960 references between them. Each study is marked by the kind of evidence it draws on, which describes its sources and does not rate its quality.

Facts checked 6 November 2026

Dashboard · SDGs · India

SDG Progress Tracker

India's progress on all 17 Sustainable Development Goals, with scores, trends, radar charts and category breakdowns.

Facts checked 6 November 2026

Dashboard · World Bank data · India

India Development Indicators

A dashboard of India across economic, health, education, infrastructure and environmental indicators, with live World Bank data. The human development index and infrastructure spending figures are static, because no free public source exists for them.

Facts checked 6 November 2026

Dashboard · Emissions · Climate

Climate TRACE India

Greenhouse-gas emissions in India from Climate TRACE, by sector and facility, across power, manufacturing, transport, fossil-fuel operations, agriculture and waste, including the top-emitting coal and steel plants.

Facts checked 6 November 2026

Public finance · Union Budget · Policy Grounds Press

Budget 2026-27 Explorer

An explorer of the Union Budget 2026-27, built from the Demands for Grants and the Expenditure Profile statements and checked against the Budget Speech. For each scheme it sets the actual spending, the budget and revised estimates and the new estimate side by side, so underspending shows. It has pages on off-budget spending, employment promises and six sectors: education, health, environment, women, infrastructure and agriculture. It carries the Policy Grounds Press name.

Facts checked 6 November 2026

Informal workers · Social security · Bihar

Act Now India

Act Now India helps informal workers in Barari block, Katihar, Bihar, register for and receive the social security the law already owes them. Independent research with it produced a survey of 401 informal workers, a 40-page report, an interactive explorer that shows no group smaller than ten people, and an anonymised dataset released under a CC BY 4.0 licence.

Facts checked 6 November 2026

Data archive · Crimes against women · NCRB

Women on Record

Crimes against women in India as police and courts recorded them, 2014 to 2024, from the National Crime Records Bureau's Crime in India. It has a page for each of the 36 states and union territories and for 17 crime headings, follows a case from the police stage to the court stage, and sets the recorded figures beside survey data on what never reaches the police. States are listed alphabetically and never ranked, because NCRB warns against comparing them. The whole dataset downloads as CSV and Excel, and the site reads in English, Hindi, Urdu, Tamil, Bengali and Marathi. Built by PinPoint Ventures.

Facts checked 6 November 2026

Printables · Workbooks · Classes 1 to 12

PaperChime

Printable workbooks, worksheets and topic practice for Classes 1 to 12, with pathways for CBSE, ICSE and ISC, state boards, Cambridge, IB and NIOS. It opened on 20 October 2026 and carries 160 topic-practice sets, decodable readers and free samples for every class. A buyer pays by UPI and the download unlocks once the payment is confirmed. It is run by Pinpoint Ventures.

Facts checked 6 November 2026

Colouring · Free · Children

Chromalie

A free colouring studio from StoryWell Books. It holds 688 pages in ten collections, among them 22 Festivals of India pages, and children colour them in the browser.

Facts checked 6 November 2026

Photography · Daily mailer · Prints

Phototales Studio

The questionCan curated travel photography printed on museum-quality paper work as affordable wall art?

Travel photography. A daily mailer sends one photograph and the story behind it every morning, and the site sells prints from a catalogue of 523 photographs from India and abroad, each with notes on how it was taken. Prints are priced so that someone buying their first one can take the risk.

Facts checked 6 November 2026

The bet

Most travel photography stays on Instagram and is forgotten there. Print it well, price it fairly, and treat the wall as the final medium.

Craft · Woodwork · Bengaluru

Pika Woodcraft

The online catalogue of a handmade woodwork studio in Bengaluru. It shows 19 pieces of custom furniture, restorations and upcycled work, each with its own page, and a buyer orders by WhatsApp once the design and the price are agreed.

Facts checked 6 November 2026

Research project · India · 2004-2026

Some Perspective

The questionCan a single researcher build three novel indices that make India’s economic and democratic paradox legible across two decades?

An independent research project on why India grew richer between 2004 and 2026 while its democratic institutions weakened. Three indices, of statistical suppression, fiscal centralisation and democratic quality, link the macroeconomic series to individual stories. The data is open and the charts are interactive.

Facts checked 6 November 2026

The bet

Mainstream macroeconomic indicators hide the divergence between aggregate growth and individual lives. Three new indices, Statistical Suppression, Fiscal Centralisation and Democratic Quality, track 2004-2026 in ways the standard dashboards do not.

Sketching early, company welcome

Stage zero · Tech experiments

idealogworks.foo

The scratchpad. Small tools, proofs of concept and side projects live here while an idea is tested, before it earns a name of its own.

Bihar · Society · Economy · Field resource

Bihar Parichay

An interactive reference on Bihar for people who work there: researchers, journalists, policy workers, organisers and fieldworkers running listening circles. It covers the state's geography and flood politics, caste and land ownership, electoral sociology, the economy and migration, justice, climate, food, crafts, the performing arts and the digital media people use, with maps, data and short histories in one place.

Facts checked 6 November 2026

Browser tools · Economics · Law · Data

Experiments

Twenty-one tools that run in the browser, for development economics, law and data work. Among them are a court translator, a formatter that sets a filing to a court's rules, a petition builder, calculators for statutory interest and land acquisition compensation, an RCT planner, a causal inference workbench, and tools on poverty and inequality, the gender wage gap, heat exposure and air quality.

Facts checked 6 November 2026

Civic tech · Elections · Privacy

Ummidvaar Dastaavez · Candidate Dossier

A tool that turns a spreadsheet of candidate records into printable one-page dossiers, one candidate to a page. It runs entirely in the browser, so the list is never uploaded anywhere, and it masks each candidate's phone number and email address on the printed page.

Facts checked 6 November 2026

Indian craft · Thoughtful gifts

All The Good Stuff

The questionCan a curated guide to Indian craft objects help people find gifts that last, from makers worth knowing about?

Researched guides to Indian craft and to gifts that last, and to the makers behind them.

The bet

The craft economy is full of beautiful work that never travels beyond the local market. A guide that curates good work and researches the makers can serve the buyer and the artisan.

Digital agency · Non-profits · Civic groups

MakeItPop

The questionCan a digital agency survive by serving only nonprofits and social enterprises?

A digital agency for non-profits, funders and civic groups in India. It builds websites and web apps, campaigns, WhatsApp and voice outreach, community and social-network research, and civic tech such as archives and data explorers, and publishes the sources behind every figure. Pricing is set for non-profits, with a sliding scale for grant-funded organisations.

Facts checked 6 November 2026

The bet

Movements need design as much as corporations do. Build the agency for the people changing things, price it for their budgets, and let word of mouth bring in the rest.

Ideas, tested

Things we tried
and what they did.

35 experiments and studies that did not become ventures of their own, shuffled on each rebuild. Each has a question, a bet, and an outcome. The ventures above carry their own question and bet. Showing 8 of 35.

  1. Welfare at slaughter

    Does anyone check whether the way farmed fish are killed causes them to suffer?

    The bet

    Most farmed fish die without the method ever being examined for welfare. You cannot improve what no one has watched, so the first step is structured field observation of how killing actually happens.

    What happened

    Field observation of ice-slurry killing, recording the practice as it happens on farms, to establish whether a welfare problem exists and how large it is before anyone proposes a fix.

    Slaughter-welfare observation

  2. Behaviour change

    Can mass media ads shift private health decisions such as contraception, breastfeeding and complementary feeding, in a country where these conversations happen behind closed doors?

    The bet

    Make the ad bold enough that people talk about it at home, because the conversation it starts matters more than the ad itself.

    What happened

    Public health campaigns on family planning, breastfeeding and complementary feeding reached tens of millions of households. The campaigns that worked were the ones that named the behaviour plainly.

    Public health mass media

  3. Women & aspirations

    Can you measure what rural women want alongside what they have, without collapsing the two into one number that hides which is which?

    The bet

    Development surveys measure attainment (what women have) and treat aspiration as noise. Measuring aspiration and attainment separately, in matched pairs across ten life domains and five life stages, makes the gap between them the finding.

    What happened

    Badalte Khwaab is a telephonic survey of 6,092 rural women across 15 states, led with Development Intelligence Unit and Transform Rural India Foundation. Its central finding is that the gap between what women want and what they have is largest among the youngest cohort (23%). 38% of unmarried girls aged 15-19 place themselves at the very bottom of a life ladder, while 71% still expect the next five years to improve. The report reads life stage, caste and geography together instead of reporting a national average.

    Badalte Khwaab · Women’s Aspirations in a Changing India

  4. MEL design

    Can a health fund build a dedicated learning layer, in addition to an evaluation, inside the fund itself?

    The bet

    Evaluation tells you what happened after the money is spent. A learning layer tells you what to change while the fund is still running. Build it in from the start.

    What happened

    The learning layer produced real-time evidence that was used to adjust fund priorities mid-cycle, so programme managers had data they could act on.

    Fund learning architecture

  5. Media and attitudes

    Has the medium that shifts rural women’s gender attitudes moved from the living room to their hands?

    The bet

    Twenty years ago, the arrival of cable television in a village tracked lower son preference and less acceptance of wife-beating. Cable was new then, so watching it set you apart. Interviewing three generations of women in one household, separately, shows whether television still carries that signal or whether the phone has taken it over.

    What happened

    A triadic pilot in 115 households, interviewing a grandmother, mother and unmarried daughter in each. Daily social media use ran at 80 percent among daughters and 2 percent among grandmothers. Daughters who used social media daily reported markedly lower son preference, and each extra platform a mother used tracked about eight points more say in household decisions. Television no longer pointed in one direction. Nothing moved the acceptance of wife-beating in any generation. The smartphone is now the medium most plausibly shifting these attitudes.

    Three-generation media and gender study

  6. Behaviour change

    Can a state-wide behaviour change programme shift health practices across one of India’s poorest states?

    The bet

    Work on supply (health system readiness) and demand (community practices) at the same time, district by district, with frontline workers connecting the two.

    What happened

    The Ananya programme reached millions across Bihar, combining supply-side health strengthening with demand-side behaviour change through frontline workers. It set out to change practice across a whole state, where most programmes stop at a pilot.

    Ananya, Bihar

  7. Animal welfare

    Can you run a randomised trial on whether a welfare programme actually improves conditions for farmed fish?

    The bet

    Fish welfare in aquaculture gets asserted more than it gets measured against a counterfactual. Set up a controlled pilot. Treatment ponds get water-quality monitoring and stocking-density guidance, control ponds carry on as usual, and dissolved oxygen, ammonia, and the rest get read off both.

    What happened

    A randomised pilot across 38 carp ponds in coastal Andhra Pradesh, 76 measurements, built to validate the protocol before a full evaluation. It found control ponds sitting outside safe dissolved-oxygen ranges much of the time, and confirmed the parameters could separate treated ponds from untreated ones, which is what makes the larger trial worth running.

    Aquaculture welfare evaluation

  8. Programme design

    How do you design incentives for a national child protection programme that addresses both child labour and child marriage?

    The bet

    Cash transfers alone change behaviour temporarily, so the incentive structure was designed around the family. It is conditional on school attendance, linked to the girl staying enrolled, and built into the existing welfare system so that it survives a change of government.

    What happened

    Incentive design for a national child protection scheme covering child labour and child marriage, working within the POCSO and JJ Act mandate to align programme incentives with existing legal frameworks.

    Child protection incentive design

Values

A few things
we hold true.

Six working rules for how the work gets made. They get forgotten under deadline pressure, which is why they are written down here.

  1. 01

    Evidence is a craft.

    We write reports that practitioners open on a Monday morning, and every number in them has to answer a question somebody is already asking.

    MEL work that stays on a shelf cost somebody money and helped nobody.

  2. 02

    Start at the margins.

    People at the edge of the data often frame better questions than the terms of reference do, so we listen to them first.

    A sampling frame that only reaches people who are easy to talk to is sampling the wrong people.

  3. 03

    Say it plainly.

    If a programme officer cannot follow the argument at 3pm on a Tuesday, the argument needs rewriting. Jargon makes it easy to avoid being held to account.

    We have lost good ideas to bad sentences.

  4. 04

    Free is a design decision.

    We publish openly when we can. The free edition reaches the practitioner who cannot afford to pay, and that practitioner is the one the work is for.

    Access changes who gets to ask the question.

  5. 05

    Own the work, share the tools.

    Every script, template, and workflow belongs to whoever needs it next. The sector runs on shared infrastructure and we contribute to it.

    A method kept to one team helps that team, and the same method shared can help a thousand.

  6. 06

    Take a side.

    We are peaceful in most rooms and loud in the ones that need it. Evidence that refuses to take a position usually ends up serving whoever set the terms of the debate.

    Staying silent while harm is done is also a position, and we know which side we are on.

The playbook

How ideas become
ventures.

Each idea goes through a loop of four stages, usually many times, before it gets a name.

  1. 01

    Sense

    Listen for a question that practitioners keep running into and that nobody has framed clearly yet. Look for the complaint underneath the complaint.

    measured in weeks

  2. 02

    Sketch

    Prototype cheaply with a paper tool, a field survey, a notebook or a script. Show it to three people who will use it and fix what they dislike.

    low cost, fast feedback

  3. 03

    Stand up

    Publish a public version that someone can open on a Tuesday afternoon and get value from before closing the tab. Ship it first and tune it afterwards.

    out in the world

  4. 04

    Sustain

    The venture builds its own team and its own runway. Some land with a partner organisation, some become independent, and a few are retired with thanks.

    on its own feet

Work & writing

Notes from the field
and the desk.

Essays, dispatches and longer work on what the data says. The writing is published in the places below.

Policy Grounds Press policygrounds.press

Commentary on Indian policy, rights and the stories mainstream coverage skips. The list below is pulled live from the homepage, so it always shows the latest pieces.

Latest writing

All posts →
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The Research Rundown varna.substack.com

Development research, evidence and sector jobs from South Asia and beyond: a daily edition, Friday Findings at the end of the week, and occasional specials. The latest nine editions are below, and every edition is in the archive.

Research Rundown | Friday Findings | 9 October 2026

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Good Reads #15 | Who owns intelligence? Arundhati Roy on AI and extraction

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Research Rundown | Daily | 7 October 2026

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Research Rundown | Daily | 6 October 2026

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Methods Monday | 5 October 2026

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Good Reads #13 | When women lead, girls marry later. But there is a catch.

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Research Rundown DAILY - 3 October 2026

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Research Rundown | Gandhi Jayanti Special

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Research Rundown DAILY | 27 September 2026

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The Blog idealog.works/blog

Longer pieces on research, measurement, parenting and the edges of the development sector, hosted on this site.

Articles on X x.com/varna

Long-form pieces published directly on X, usually quick takes that grew longer than a post. They are chosen by hand and listed newest first.

Free Field Kit

The Measurement Checklist

Twelve questions to ask before you commission, design or fund a piece of MEL work. It fits on one page, is free to share and prints as a PDF. It is a companion to The Measurement Trap.

Open the checklist

Also published in

  • The Ken Quoted · India’s first household income survey · 6 Oct 2026
  • The Hindu Feature · Democracy by Design · 8 Aug 2026
  • The Times of India Op-ed · NEET · 2026
  • Deccan Herald Op-ed · Electoral rolls · 2025
  • The Wire Opinion · Reportage
  • BehanBox Gender · Labour
  • Ungender Gender · Workplace
  • Mainstream Weekly Essay · The Cockroaches Came Together · 30 Jul 2026
  • The Economic Times Business · Policy
  • Business Standard Business · Policy
  • The Hindu National daily
  • The Washington Post International
  • OneWorld South Asia Development

Featured by

Academic papers and research reports

  • Badalte Khwaab · Women’s Aspirations in a Changing India Development Intelligence Unit & Transform Rural India Foundation · 6,092 women, 15 states · 2026 · Research Lead (Quantitative)
  • India Inequality Report and India Discrimination Report Oxfam India · 2022
  • Because I Am a Girl: gender-biased sex selection laws and enforcement in India PLAN India
  • A Framework for Operationalising the Capabilities Approach in Poverty Research World Bank & HDCA Poverty Measurement Journal · 2016
  • Schooling in Urban Slums in India: Choices, Capabilities and Constraints HDCA Journal · Helsinki · 2016
  • Building Communities for Change: An Experience in Mumbai With Anuragini Nagar and Ira Joshi · International Journal of Child Care and Education Policy 5(2), 57-65 · Springer · 2011
  • Study of Impact of ECE on Primary Level Outcomes: The Galli Galli Sim Sim Intervention in ICDS With A. Banerjee · Journal of Childcare and Education Policy · 2012
  • Measuring School Readiness: The Sesame Workshop India Experience Entertainment Education Conference (EE5) · Johns Hopkins · 2011

Books in progress

  • The Measurement Trap

    A history of welfare measurement in India, from the first Five Year Plans to Aadhaar-linked welfare, and what happens to the people who fall between the indicators. It argues that the metrics India chose shaped the country it got. Its companion site, whatcounts.in, carries seven data essays and a sourced chronology, and the Measurement Checklist is live here.

  • The Hate Effect

    A political economy of communal violence in India. It looks at how hate is priced into elections, budgets and media cycles, and who pays when the cycle speeds up. It is still at the outline stage.

In the pipeline

  • A children's book on air quality

    Tied to the JanVayu project. How do you explain AQI to a six-year-old who cannot go outside?

  • A practitioner's field guide to evaluation

    A book-length version of the Measurement Checklist for people who commission or run evaluations in the development sector.

  • A Policy Grounds essay collection

    Seventy essays from the Policy Grounds archive, selected and annotated.

Notes

Stuck to the wall
for now.

51 short working notes on measurement, field practice, and what the data actually says. They are shuffled on each rebuild, and 8 of the 51 show at a time.

On recorded crime

NCRB counts crimes registered, not crimes committed. A higher figure can mean more crime, easier reporting, or both, so a state's rank on it says little about safety.

On the archive

When a country does not measure its own inequality, it has chosen not to know about it. That choice should be described as a choice.

On paper leaks

When a national exam paper leaks, the real failure is the design that had twenty-two lakh young people sit the same paper on the same morning. That design turns a single leak into a national crisis.

On the daily mailer

A daily deadline enforces the discipline that a weekly one only claims to have. What you write at 6am is the story you actually had, before there was time to revise it into something safer.

On writing

If a report needs a glossary, many readers will stop at the glossary. Write the glossary first, then write the report without using any of the words in it.

On incentives

A cash transfer changes behaviour for as long as the cash lasts. An incentive built into the welfare system changes behaviour for as long as the government stands.

On edtech

Free platforms reach more people, and paid platforms hold attention better. The choice should rest on which one a practitioner will actually open on an ordinary Tuesday afternoon.

On measurement

The easiest number to count is often a poor guide to what is worth knowing. Much of good MEL work is setting aside the first question you are handed and asking a better one.

On rotation

What's feeding
the work.

What is on the desk this month: some reading, something to watch and something to listen to. The list changes when something better turns up.

Reading

Books from the desk and the shelf behind it. The full list lives at /shelf.

Watching

Screening clubs, an RSVP aggregator, and films worth a whole evening.

Listening

Hindi film songs from the golden age, Bengali and Tamil music, folk protest songs, qawwali, and ambient music for the writing desk.

On the podcast shelf

Shows on development, law and climate, and a few dailies.

About

Who is behind
the work.

Varna Sri Raman

Varna Sri Raman has spent twenty years working where research, story and practice meet. She reads evidence for a living, and she reads most other things because she loves to.

Her questions keep returning to the same few. What are we measuring, and does it match what we mean? Whose voice frames the problem, and who has to live with the answer? Why do so many good reports end up on a shelf? Policy briefs rarely suit these questions, so she writes in whichever form does: essays, working papers, a dystopian novel, children's picture books, and a few longer books still in progress.

Writing is half of her work.

A good part of the rest comes back to Gandhi and nonviolence. She teaches ImpactMojo's open Gandhi curriculum, which includes Gandhi's Political Thought, Village Swaraj and the Economy of Permanence, and Nonviolence in Practice. In December 2025 she joined Ahimsa ke Raaste, a residential programme on Gandhian nonviolence at Wardha. She has also been part of a collective reading of Hind Swaraj (2025), the Aram, Auroville process "Mohandas Gandhi Refuses to Die" (2026), the JanaGanaMana Silsila Sangat series, and a residential satsang at Sambhaavnaa in June 2026. She also worked on relief and reconciliation after the Gujarat violence of 2002 with Harsh Mander and the Centre for Equity Studies, and during the Delhi violence of 2020 with Encompassion, a Nonviolent Communication organisation.

Varna is interested in building a new kind of politics for India.

Off the clock, she is a wife, daughter and sister in a loud, loving family, and mum to two sons. Two cats used to live here until they ran away for love. Before they left, they spent six months duping her by bringing lookalikes home at dinner time for the extra meal, an operation she respects. Heera the dog still lives here and is much loved. Her free time goes to books, watercolour painting, astrophysics rabbit holes and a lot of music, with mandolin, sitar and piano on the speakers and a guitar in her own hands (barely). When her projects allow, Varna can be found curled up by the window howling at the moon. She is a peaceful bibliophile until she meets a fascist.

Collaborate

Start with
a question.

Conversations about MEL consulting, research partnerships, civic technology and development education are welcome. The work usually starts with a question nobody has framed well yet and ends with something people can use in the field.

If that sounds like what you are trying to do, write in. A short note about what you are working on is enough to begin.

Location New Delhi, India
LinkedIn /in/varna
WhatsApp