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Idealog Works · An Ideas Place · Innovation + Impact

Ideas that work.

Forty-one ventures: consulting, schools, software, books, photographs, research, election data and a protest archive, plus a suite of free frameworks. Each one tests how evidence and stories change what development work does.

Explore the ventures New Delhi · Working across South Asia

On the name

A log of ideas in the works.

Ideas are written down, tried, and then kept or retired. The ones that survive become ventures. This site lists the ventures, the ideas still being tested and the notes written along the way.

Ideas and what came of them

Forty-one ventures and
thirty-five other pieces of work.

Every card starts from a question. Forty-one of the ideas became ventures with a site of their own: twenty-one are in daily use, fourteen are still taking shape and six are early sketches. The other thirty-five became studies, programmes and tools without one, and they sit below.

Active in use

Consulting · MEL · Social research

PinPoint Ventures Advisory

The questionWho reads an evaluation report after the funder has signed it off, and what would make them act on it?

A registered social research and advisory practice, running since 2016. It designs monitoring, evaluation and learning systems, evaluates programmes and runs applied research for funders, implementers and civil society groups.

Archive · Protest · Civic tech

Democracy by Design

The questionCan two people build a crowdsourced protest archive in an afternoon, and keep the protesters in it safe?

Two people built the first version in two hours, after the Rapid Action Force cleared protesters at Jantar Mantar in July 2026. Co-founded with Pallavi Nayak, it archives the posters, placards and photographs of India's student protests. Faces are obscured before anything is published, each photograph's metadata is checked against public sources, and short essays give each placard its context. It holds 651 photographs and 27 essays, and The Hindu wrote about it in August 2026.

The bet

After a state crackdown, the visual record of a peaceful protest starts disappearing within days. Placards are discarded, photographs are taken down and memories are overwritten. A lightweight crowdsourced repository, set up quickly with the safety guardrails built in first, can keep what would otherwise be lost.

Accountability · Protest · Civic tech

Who Gave The Order

The questionCan an accountability archive refuse to state anything without a source, and still be useful while most of its fields read unknown?

It can, and the gaps become part of the record. The archive logs 92 incidents from 2014 to 2026, 24 of them in 2026, including the July student protests and the FIRs registered against protesters in Mumbai, Kochi, Kolkata and Assam. Every field without a source reads unknown, and in none of the 92 incidents has it found a written order authorising the use of force.

The bet

When state power is used against citizens, the first account is usually the loudest one. An archive that shows only what a source supports, and says plainly what it does not know, will be slower to fill and easier to trust.

Elections · Voter rolls · Data journalism

Off the Roll

The questionCan a public analysis of the electoral roll revision compute every figure from the officials' own tables when the page loads, so that a corrected table corrects every sentence that depends on it?

Every figure comes from the Chief Electoral Officers' own tables. By 30 September 2026 the draft rolls of 31 states and union territories had left off 13.39 crore names, about 14 in every 100 electors. Against the 24 final rolls published so far, removals come to 8.87 crore, about 12 in every 100. The analysis sets removals against winning margins, women's share of the roll and the reasons officers recorded, covers Bihar booth by booth, and reads in English, Hindi, Urdu, Telugu, Tamil and Bengali. Built by PinPoint Ventures.

The bet

Numbers typed into prose drift away from their sources, and an analysis that asks the Election Commission to publish its data has to show its own working. If every finding is computed from the Chief Electoral Officers' tables, and the build refuses to run when a table does not add up to the published totals, the pages stay right as the data changes.

Book companion · Data essays · Indian statistics

What Counts · The Measurement Trap

The questionIndia went eleven years without a published consumption survey. What was decided in the gap?

The consumption survey of 2017-18 was conducted and never released, so the published gap between rounds ran eleven years. The site follows that kind of gap across Indian official statistics. It accompanies The Measurement Trap: India's Quest for Social Progress Through Eight Decades, a book by Varna Sri Raman, finished and in production at Routledge, which lists the hardback for March 2027. It carries a sourced chronology and seven data essays, among them Ninety-six years between counts and Eleven years without a number.

Book companion · Speculative fiction · Climate

Postheroic.World · The Very Last Superhero

The questionWhat does a fourteen-year-old do in an India after climate collapse, with no superhero coming?

The illustrated novel The Very Last Superhero (StoryWell Books, 2025) answers through Sumati, a fourteen-year-old in a near-future India after climate collapse. The companion site holds the Resistance Archive: 45 lore entries, 17 timeline events and a catalogue of recovered objects, across 104 pages.

Open data · Infrastructure · Political economy

Industry Conglomerates Database

The questionWhen Adani and Reliance built ports, airports and power plants, what did the government put in?

Each of the 386 infrastructure projects of the Adani group (310) and Reliance (76), from 1998 to 2026, is classified by the kind of support the Government of India gave it, and a project with no documented role says so. Nearly every record carries its source links, and the full dataset downloads as CSV and Excel.

Newsletter · Development research · South Asia

The Research Rundown

The questionWill practitioners read development research every day if each edition is short?

A daily newsletter of development research, evidence and sector jobs from South Asia and beyond, for practitioners, students and researchers. Friday Findings rounds up the week, and occasional specials take one theme, such as the Gandhi Jayanti edition of 3 October 2026. SignalStack mirrors the archive and holds the tools that go with its methods notes.

The questions and the bets

Will practitioners read development research every day if each edition is short?

Six editions a year left too long between a paper coming out and anyone in the field hearing of it. A short daily edition, with a round-up at the end of the week, keeps the research close to the decisions it could inform.

Can a selection of development research sent every two months ease the “I should read more” guilt most practitioners carry?

Practitioners want the interesting work from the research world without reading forty institutional websites. Curate it carefully, keep it short and send it six times a year.

Learning · CBSE · NCERT-mapped

LittleK and ALab

The questionCan the approach that built LittleK for a first-grader work for a Class 8 student revising seven subjects?

Built twice, for the founder's own children and then opened to anyone. LittleK is a learn-and-play platform for Class 1 CBSE with worksheets in English, Hindi and Mathematics, flashcards, sticker rewards, progress tracking and read-aloud. ALab revises seven Class 8 CBSE subjects (Science, Mathematics, Sanskrit, Hindi, English, Social Science, and AI and Thinking) with practice questions, mind maps, worksheets, mock papers and the NCERT Hindi and Sanskrit chapters.

The questions and the bets

Can the approach that built LittleK for a first-grader work for a Class 8 student revising seven subjects?

LittleK showed that a site built for one child at home can work for others. Class 8 revision is a harder test, with more subjects, longer chapters and examinations at the end of it.

Can you build a learn-and-play platform for one particular first-grader and have it work for other children in that grade?

Most learning platforms are built for a market and then narrowed toward a child. This one went the other way. It was built for one Class 1 CBSE reader in this house, with every design choice tuned to that child, to see whether it still worked when a stranger opened it.

The two sites

Civic tech · Air quality · AI · Indian cities

JanVayu

The questionCan citizens’ pollution accounts sit alongside sensor data for accountability?

Hyperlocal AQI readings sit beside residents' own accounts of the air they breathe, and policy claims are checked against the Commission for Air Quality Management's orders and the GRAP schedule. An AI assistant turns a sensor reading and the testimony around it into questions a resident can take to an official. A Delhi page and docs in Hindi, Bengali, Marathi and Tamil went up in October 2026.

The questions and the bets

Can citizens’ pollution accounts sit alongside sensor data for accountability?

An AQI number is a fact, and a resident's experience of that AQI is also a fact. Put both in the same repository and see how the conversation changes.

Can an AI assistant translate AQI sensor data and citizen testimony into actions a resident can take?

A raw AQI number is hard for a parent or a school principal to act on. An AI layer on top of JanVayu turns a reading and resident testimony into a plain-language answer to a question such as “should I keep the windows shut today?”, grounded in the data behind the number.

Publishing · Commentary · Indian politics

Policy Grounds Press

The questionCan one writer with strong opinions build a policy commentary column that people actually use?

Commentary on Indian policy, rights and the stories mainstream coverage leaves out. The archive holds seventy essays as of October 2026, from the Union Budget and CAG reports to the electoral rolls, the census and the student protests, and several have been syndicated to other outlets.

The bet

The mainstream press skips the policy detail. Write the pieces it skips on rights, governance, electoral patterns and other subjects filed under “too complicated”, and make them sharp enough to be quoted.

Civic tech · Policy tracker · Evidence

PolicyDhara

The questionCan a practitioner answer a policy question about an Indian government scheme in under a minute instead of an afternoon?

One searchable place for Indian government announcements, welfare schemes, bills, circulars and budget lines, refreshed every six hours. Its Evidence pages set out 34 Indian interventions with a published evaluation, giving the study design, the effects and the caveats for each. A Telegram channel carries the new high-priority policies.

The questions and the bets

Can a practitioner answer a policy question about an Indian government scheme in under a minute instead of an afternoon?

Government announcements, welfare schemes, and budget lines are scattered across dozens of ministry websites, PDFs, and press releases. Put them in one searchable place and practitioners will come.

Can a Telegram channel deliver Indian policy updates to a practitioner’s phone in under sixty seconds of reading?

The PolicyDhara web tracker is useful, but you have to open a tab to see it. A short daily push on the platform practitioners already keep open should get a better open rate than any newsletter.

Field kits · Frameworks · MEL practice

Innovation Advisory · The Canvas

The questionCan a free printable framework change how MEL is commissioned?

Eighteen free, printable, one-page frameworks for the point before a proposal is written, an indicator is signed or an evaluation reports, from Venture Readiness and the Measurement Checklist to the Indicator Test, the Baseline Design Test and Source Before You Say It. Each prints as a PDF and has been used in classrooms and field reviews in South Asia.

The bet

The expensive mistakes happen at the framing meeting, well before the analysis. Put the awkward questions on one page that is free to share and prints as a PDF, and practitioners will use it because having the conversation then costs less than skipping it.

Open source · Civic tech · Research tools

OpenStacks for Change

The questionCan a MEL toolkit be used by practitioners who have never written code?

InsightStack holds six browser calculators that need no code, along with MEL tools and loaders for DHS and PLFS microdata. FieldStack is R code for the weeks a survey is still in the field, and EquityStack is Python for inequality measures and design-based estimates from complex samples. SignalStack is the companion archive for the Research Rundown, and openstacks.dev indexes them. PolicyStack has been replaced by PolicyDhara, and RootStack, BridgeStack and ViewStack are archived.

The bet

It can, if the workflows ship as reusable notebooks with opinionated defaults and the onboarding assumes no prior knowledge.

Publishing · Women-led

StoryWell Books

The questionCan an indie publisher put author interests first?

A women-led independent publisher of Indian voices on social justice and climate, co-founded in 2019. The catalogue has 97 books across fiction, children's books and political non-fiction, and 40 audio stories for children.

The questions and the bets

Can an indie publisher put author interests first?

Reverse the usual contract, so that the publisher signs an NDA with the author. Build a durability promise into the physical book, and let authors illustrate their own work.

Can a novel make climate collapse more visible than a policy brief?

A policy brief is the wrong form for something that has to be felt, so the novel tells the story from inside that world.

Education · 106 courses · Free for practitioners

ImpactMojo

The questionCan a development education platform be fully free and still reach 5,000 people a month?

A free development education platform for practitioners in South Asia. It has 106 courses (22 flagship and 84 foundational), 35 Labs, Studios for hands-on work, 135 games on policy and behavioural economics, 192 Reading Companions, 27 Deep Dives, the ImpactLex glossary, a Dataverse of 325 data sources, 21 Data Explorers, Field Radio, eight plain-language Law Guides for the Indian social sector and a paid Pro Tools tier. More than 13,000 practitioners use it.

The questions and the bets

Can a development education platform be fully free and still reach 5,000 people a month?

A paywall is the wrong thing to build around. Curation, a teaching voice and practitioner-ready tools matter more for reach.

Can a pocket glossary of development terminology work offline on a practitioner’s phone?

Development jargon shuts people out of conversations. A progressive web app that works without internet can cover MEL, Theory of Change, gender and research methods, with mathematical notation where it matters.

Inside ImpactMojo

Game · Income · Inside ImpactMojo

The Real Middle

The questionCan an interactive tool show someone where they actually stand in India’s income distribution?

It began as a tool that placed a household in India's income distribution and is now a game in ten rounds. You live as a median Indian household on ₹25,000 a month and meet the shocks and choices that show how precarious India's real middle class is.

The bet

Most Indians overestimate their economic position. A calculator built on government data lets a user type in their income and see where they fall, and the surprise is what teaches.

Transcription · Research interviews · Inside ImpactMojo

VaniScribe

The questionCan an AI transcription tool be tuned for the language and context of South Asian development research interviews?

AI-assisted transcription and analysis of research interviews, including in South Asian languages.

The bet

Generic transcription engines garble the names, places, schemes and code-switched English, Hindi and vernacular sentences that fill a development research interview. A tool trained on the research vocabulary makes transcription a useful step in the pipeline.

Econometrics · Shiny · Inside ImpactMojo

Shiny Apps for DevEcon

The questionCan an economist run a power calculation or a Gini coefficient in an app and trust the arithmetic?

Eleven Shiny apps for development econometrics, six in Python and five in R. They cover impact evaluation, poverty analysis, programme design and data exploration, among them an RCT power calculator, a Gini and Lorenz explorer, a multidimensional poverty index explorer and cost-benefit analysis. The Python arithmetic is tested against closed-form results and simulation.

The bet

A wrong number in a power calculator goes into a proposal and nothing flags it. Apps whose arithmetic is checked against closed-form results and simulation can be trusted with real study design.

Synthetic data · Teaching · Inside ImpactMojo

DevData Practice

The questionCan a student practise development economics on data that behaves like a real survey, with answers to check against?

Thirty-six generators of synthetic practice datasets for development economics, shaped like real surveys, with answer keys. Nothing in them is real data, and no generator claims to reproduce a survey.

The bet

Real survey microdata cannot be redistributed and comes with no answer key. Synthetic datasets built with known effects, and a published key, let a learner check an estimate against the truth.

Workshop tools · MEL · Inside ImpactMojo

Pro Studio

The questionCan interactive browser tools replace the consultancy slide deck for Theory of Change and logframe work?

Seven browser tools: a Theory of Change Builder, LogFrame Builder, Stakeholder Mapper, Empathy Map, Policy Mapper, Chart Selector and AI Integration Map. Anyone can open one and build without logging in. Exporting the result is a Premium feature, except in the Chart Selector, which has no export.

The bet

Most ToC and logframe work happens in PowerPoint, which makes every drag difficult. Browser tools that are free, need no login and come with opinionated defaults make the workshop faster and the result easy to share.

Growing settling in, collaborators welcome

Atlas · State data · English and Hindi

How India Lives

The questionCan 259 choropleth maps of India make the country’s internal diversity legible to someone who has never read a dataset?

A state-level atlas with 259 maps, each with a takeaway and a policy note, on demography, health, gender, the economy, education and the environment. A live map over 106 indicators ranks the states or plots two indicators against each other. Newer NFHS-6 and PLFS 2025 figures sit beside the older surveys, and a map that cannot be updated carries a note saying why.

The bet

Build state-level maps across demography, health, gender, economy, education and environment, and let the differences between states show what a national average hides.

Library · Research · South Asia

Development Discourses

The questionIn a reading list of hundreds of papers, how many links still open, and how would you know?

Every link is checked daily, and a link that has gone is flagged on its own page. The library holds 687 papers, books and reports for development practitioners in South Asia across 19 topics, each tagged open access, free to read or check access.

Library · Case studies · Global South

Dev Case Studies

The questionWhen a case study says a programme worked, what kind of evidence is it standing on?

208 cited case studies of development programmes in 117 countries, with about 960 references between them, searchable and filterable. Each study is marked by the kind of evidence it draws on. The mark describes the sources and says nothing about their quality.

Dashboard · SDGs · India

SDG Progress Tracker

The questionSeventeen goals: which is India on track for, and which is it missing?

India's progress on all 17 Sustainable Development Goals, with scores, trends, radar charts and category breakdowns.

Dashboard · World Bank data · India

India Development Indicators

The questionHow fast have India's income, electricity access and internet use moved, by the World Bank's own numbers?

A dashboard of India across economic, health, education, infrastructure and environmental indicators, with live World Bank data. The human development index and infrastructure spending figures are static, because no free public source exists for them.

Dashboard · Emissions · Climate

Climate TRACE India

The questionWhere do India's four billion tonnes of yearly greenhouse emissions come from?

Climate TRACE puts India at 4.05 billion tonnes of CO2-equivalent in 2023, on the 100-year basis. The site breaks that down by sector and facility across power, manufacturing, transport, fossil-fuel operations, agriculture and waste, including the top-emitting coal and steel plants.

Public finance · Union Budget · Policy Grounds Press

Budget 2026-27 Explorer

The questionThe Budget announces a number. How much of it is later spent, and on whom?

For each scheme it sets actual spending, the budget and revised estimates and the new estimate side by side, so underspending shows. It is built from the Demands for Grants and the Expenditure Profile statements and checked against the Budget Speech, with pages on off-budget spending, employment promises and six sectors: education, health, environment, women, infrastructure and agriculture. It carries the Policy Grounds Press name.

Informal workers · Social security · Bihar

Act Now India

The questionThe law says informal workers are owed social security. In one block in Katihar, how many have it?

Independent research with Act Now India surveyed 401 informal workers in Barari block and produced a 40-page report, an interactive explorer that shows no group smaller than ten people, and an anonymised dataset released under CC BY 4.0. Act Now India helps informal workers in the block register for and receive the social security the law already owes them.

Data archive · Crimes against women · NCRB

Women on Record

The questionWhat does a police register of crimes against women count, and what can it never show?

It shows the crimes police and courts recorded, 2014 to 2024, from the National Crime Records Bureau's Crime in India, and sets them beside survey data on what never reaches the police. It has a page for each of the 36 states and union territories and for 17 crime headings, and follows a case from the police stage to the court stage. States are listed alphabetically and never ranked, because NCRB warns against comparing them. The dataset downloads as CSV and Excel, and the site reads in six languages. Built by PinPoint Ventures.

Printables · Workbooks · Classes 1 to 12

PaperChime

The questionWhat should a parent print tonight for a child who is stuck in Class 4 maths?

Printable workbooks, worksheets and topic practice for Classes 1 to 12, with pathways for CBSE, ICSE and ISC, state boards, Cambridge, IB and NIOS. It carries 160 topic-practice sets, decodable readers and free samples for every class, and opened on 20 October 2026. A buyer pays by UPI and the download unlocks once the payment is confirmed. It is run by Pinpoint Ventures.

Colouring · Free · Children

Chromalie

The questionWhat does a child choose to colour when every page is free?

A free colouring studio from StoryWell Books. It holds 688 pages in ten collections, among them 22 Festivals of India pages, and children colour them in the browser.

Photography · Daily mailer · Prints

Phototales Studio

The questionCan curated travel photography printed on museum-quality paper work as affordable wall art?

A daily mailer sends one photograph and the story behind it every morning, and the site sells prints from a catalogue of 523 photographs from India and abroad, each with notes on how it was taken. Prices are set so that someone buying a first print can take the risk.

The bet

Most travel photography stays on Instagram and is forgotten there. Print it well, price it fairly, and treat the wall as the final medium.

Craft · Woodwork · Bengaluru

Pika Woodcraft

The questionCan furniture be chosen from a catalogue, ordered in a WhatsApp message, and still be made to measure?

The online catalogue of a handmade woodwork studio in Bengaluru. It shows 19 pieces of custom furniture, restorations and upcycled work, each with its own page, and a buyer orders by WhatsApp once the design and the price are agreed.

Research project · India · 2004-2026

Some Perspective

The questionCan a single researcher build three novel indices that make India’s economic and democratic paradox legible across two decades?

An independent research project on why India grew richer between 2004 and 2026 while its democratic institutions weakened. Three indices, of statistical suppression, fiscal centralisation and democratic quality, link the macroeconomic series to individual stories. The data is open and the charts are interactive.

The bet

Mainstream macroeconomic indicators hide the divergence between aggregate growth and individual lives. Three new indices, Statistical Suppression, Fiscal Centralisation and Democratic Quality, track 2004-2026 in ways the standard dashboards do not.

Sketching early, company welcome

Stage zero · Tech experiments

idealogworks.foo

The questionWhat happens to a small tool after the test, and which ones deserve to stay?

The scratchpad. Small tools, proofs of concept and side projects live here while an idea is tested, and the ones that earn it get a name of their own.

Bihar · Society · Economy · Field resource

Bihar Parichay

The questionWhat would you need to know in your first week working in Bihar, and where would you find it?

One reference holds it: geography and flood politics, caste and land ownership, electoral sociology, the economy and migration, justice, climate, food, crafts, the performing arts and the digital media people use, with maps, data and short histories. It is written for researchers, journalists, policy workers, organisers and fieldworkers who work in the state.

Browser tools · Economics · Law · Data

Experiments

The questionCan a statutory interest calculation or a trial design run in a browser tab and show every step?

Twenty-one tools that run in the browser, for development economics, law and data work. They include a court translator, a formatter that sets a filing to a court's rules, a petition builder, calculators for statutory interest and land acquisition compensation, an RCT planner, a causal inference workbench, and tools on poverty and inequality, the gender wage gap, heat exposure and air quality.

Civic tech · Elections · Privacy

Ummidvaar Dastaavez · Candidate Dossier

The questionCan a spreadsheet of candidates become a one-page dossier without the spreadsheet leaving your laptop?

It runs entirely in the browser, so the list is never uploaded anywhere. The tool turns a spreadsheet of candidate records into printable one-page dossiers, one candidate to a page, and masks each candidate's phone number and email address on the printed page.

Indian craft · Thoughtful gifts

All The Good Stuff

The questionCan a curated guide to Indian craft objects help people find gifts that last, from makers worth knowing about?

Researched guides to Indian craft objects and gifts that last, with the makers behind them.

The bet

The craft economy is full of beautiful work that never travels beyond the local market. A guide that curates good work and researches the makers can serve the buyer and the artisan.

Digital agency · Non-profits · Civic groups

MakeItPop

The questionCan a digital agency survive by serving only nonprofits and social enterprises?

The bet this agency tests. It builds websites and web apps, campaigns, WhatsApp and voice outreach, community and social-network research, and civic tech such as archives and data explorers, for non-profits, funders and civic groups in India. Pricing is set for non-profits, with a sliding scale for grant-funded organisations, and the sources behind every figure are published.

The bet

Movements need design as much as corporations do. Build the agency for the people changing things, price it for their budgets, and let word of mouth bring in the rest.

Tested studies, programmes and tools without a site of their own

Women & aspirations

Badalte Khwaab · Women’s Aspirations in a Changing India

The questionCan you measure what rural women want alongside what they have, without collapsing the two into one number that hides which is which?

Badalte Khwaab is a telephonic survey of 6,092 rural women across 15 states. Its central finding is that the gap between what women want and what they have is largest among the youngest cohort (23%). 38% of unmarried girls aged 15-19 place themselves at the very bottom of a life ladder, while 71% still expect the next five years to improve. The report reads life stage, caste and geography together instead of reporting a national average.

The bet

Development surveys measure attainment (what women have) and treat aspiration as noise. Measuring aspiration and attainment separately, in matched pairs across ten life domains and five life stages, makes the gap between them the finding.

Early childhood

Early childhood digital learning

The questionCan Android games teach school readiness to children who have never touched a screen?

India's first Android educational games suite for early childhood, designed and evaluated in the field. It was built before digital was the default and before educational apps were a category.

The bet

Use games, because children play them, and set them in familiar Indian surroundings drawn for the purpose in place of imported stock art. Design for the phone the family already has.

Education

Financial literacy in schools

The questionCan a story about a coin teach financial literacy to children who have never held a bank account?

Financial literacy modules for school children, built around narratives such as the journey of a coin, reached classrooms years before fintech made financial literacy a startup pitch.

The bet

Children learn systems through narrative. The story of a coin follows where it comes from, where it goes, who handles it and what it buys, and the economics comes along with the plot.

Mobile health

Mobile Kunji

The questionCan a deck of illustrated cards and a phone number change what a frontline health worker says to a new mother?

Mobile Kunji reached millions of frontline health workers across Bihar. The combination of physical cards and mobile audio gave workers a script they could lean on without reading from a manual.

The bet

Give the health worker a tool she trusts more than her memory. Print the counselling points on cards, link each card to a short audio clip via mobile, and let the worker play the clip during the home visit.

Mobile health

Kilkari

The questionCan an automated phone call service deliver stage-appropriate health information to pregnant women at scale?

Kilkari became one of the largest mobile maternal health services in the world, delivering weekly audio messages timed to each stage of pregnancy and early infancy across multiple Indian states.

The bet

An automated voice call reaches women who cannot read, in their own language, at the right gestational week. Design the calls so that women welcome them.

Behaviour change

Public health mass media

The questionCan mass media ads shift private health decisions such as contraception, breastfeeding and complementary feeding, in a country where these conversations happen behind closed doors?

Public health campaigns on family planning, breastfeeding and complementary feeding reached tens of millions of households. The campaigns that worked were the ones that named the behaviour plainly.

The bet

Make the ad bold enough that people talk about it at home, because the conversation it starts matters more than the ad itself.

Entertainment-education

Adhaa Ful

The questionCan a radio drama shift social norms around gender, health, and family planning in rural India?

Adhaa Ful aired as an entertainment-education drama for rural audiences. Its format put the story first and the message second, and it did better than direct messaging on listener recall and reported behaviour.

The bet

Put the message inside a story people want to follow. If the characters change, the listeners might change too.

Behaviour change

Ananya, Bihar

The questionCan a state-wide behaviour change programme shift health practices across one of India’s poorest states?

The Ananya programme reached millions across Bihar, combining supply-side health strengthening with demand-side behaviour change through frontline workers. It set out to change practice across a whole state, where most programmes stop at a pilot.

The bet

Work on supply (health system readiness) and demand (community practices) at the same time, district by district, with frontline workers connecting the two.

Values

How the
work is made.

Six rules we try to keep when a deadline is close.

  1. 01

    Write reports people use.

    Practitioners open our reports on a Monday morning. Each number in them answers a question someone is already asking.

    A report left on a shelf cost someone money and helped nobody.

  2. 02

    Ask the people at the edge of the data.

    They often frame better questions than the terms of reference do, so we listen to them first.

    A sampling frame that reaches only the people easiest to talk to samples the wrong people.

  3. 03

    Write so a programme officer can follow.

    If a programme officer cannot follow the argument at 3pm on a Tuesday, we rewrite it. Jargon lets an author avoid being held to account.

    We have lost good ideas to badly written sentences.

  4. 04

    Publish free editions.

    The free edition reaches practitioners who cannot pay for one, and the work is written for them.

    Whoever can read the work can ask the question it raises.

  5. 05

    Share the scripts and templates.

    Every script, template and workflow is open to whoever needs it next. The sector runs on shared tools, and we add ours.

    A method kept inside one team helps that team.

  6. 06

    Take a position.

    We are quiet in most rooms and loud in the ones that need it. Evidence that takes no position tends to serve whoever set the terms of the debate.

    Silence while harm is done is also a position.

The playbook

How ideas become
ventures.

Each idea goes through four stages, usually several times, before it gets a name.

  1. 01

    Sense

    Find a question practitioners keep running into that nobody has framed clearly. Ask what they complain about, then what sits behind the complaint.

    measured in weeks

  2. 02

    Sketch

    Build a cheap version: a paper tool, a field survey, a notebook or a script. Show it to three people who would use it and change what they dislike.

    low cost, fast feedback

  3. 03

    Stand up

    Publish a public version that someone can open on a Tuesday afternoon and use before closing the tab. Release it first and tune it afterwards.

    out in the world

  4. 04

    Sustain

    The venture finds its own team and funding. Some move to a partner organisation, some become independent, and some are retired.

    on its own feet

Work & writing

Notes from the field
and the desk.

Essays, newsletters and books on what the data says, published in the places below.

Policy Grounds Press policygrounds.press

Commentary on Indian policy, rights and the stories mainstream coverage skips.

Latest writing

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The Research Rundown varna.substack.com

Development research, evidence and sector jobs from South Asia and beyond: a daily edition, Friday Findings at the end of the week, and occasional specials. The latest nine editions are below, and the archive has every edition.

Research Rundown | Friday Findings | 9 October 2026

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Good Reads #15 | Who owns intelligence? Arundhati Roy on AI and extraction

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Research Rundown | Daily | 7 October 2026

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Research Rundown | Daily | 6 October 2026

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Methods Monday | 5 October 2026

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Good Reads #13 | When women lead, girls marry later. But there is a catch.

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Research Rundown DAILY - 3 October 2026

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Research Rundown | Gandhi Jayanti Special

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Research Rundown DAILY | 27 September 2026

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The Blog idealog.works/blog

Longer pieces on research, measurement, parenting and the edges of the development sector.

Articles on X x.com/varna

Long-form pieces published directly on X, newest first.

Free Field Kit

The Measurement Checklist

Twelve questions to ask before you commission, design or fund a piece of MEL work. It fits on one page and prints as a PDF. It accompanies The Measurement Trap.

Open the checklist

Also published in

  • The Ken Quoted · India’s first household income survey · 6 Oct 2026
  • The Hindu Feature · Democracy by Design · 8 Aug 2026
  • The Times of India Op-ed · NEET · 2026
  • Deccan Herald Op-ed · Electoral rolls · 2025
  • The Wire Opinion · Reportage
  • BehanBox Gender · Labour
  • Ungender Gender · Workplace
  • Mainstream Weekly Essay · The Cockroaches Came Together · 30 Jul 2026
  • The Economic Times Business · Policy
  • Business Standard Business · Policy
  • The Hindu National daily
  • The Washington Post International
  • OneWorld South Asia Development

Featured by

Academic papers and research reports

  • Badalte Khwaab · Women’s Aspirations in a Changing India Development Intelligence Unit & Transform Rural India Foundation · 6,092 women, 15 states · 2026 · Research Lead (Quantitative)
  • India Inequality Report and India Discrimination Report Oxfam India · 2022
  • Because I Am a Girl: gender-biased sex selection laws and enforcement in India PLAN India
  • A Framework for Operationalising the Capabilities Approach in Poverty Research World Bank & HDCA Poverty Measurement Journal · 2016
  • Schooling in Urban Slums in India: Choices, Capabilities and Constraints HDCA Journal · Helsinki · 2016
  • Building Communities for Change: An Experience in Mumbai With Anuragini Nagar and Ira Joshi · International Journal of Child Care and Education Policy 5(2), 57-65 · Springer · 2011
  • Study of Impact of ECE on Primary Level Outcomes: The Galli Galli Sim Sim Intervention in ICDS With A. Banerjee · Journal of Childcare and Education Policy · 2012
  • Measuring School Readiness: The Sesame Workshop India Experience Entertainment Education Conference (EE5) · Johns Hopkins · 2011

Books in progress

  • The Measurement Trap

    A history of welfare measurement in India, from the first Five Year Plans to Aadhaar-linked welfare, and what happens to the people who fall between the indicators. It argues that the metrics India chose shaped the country it got. Its companion site, whatcounts.in, carries seven data essays and a sourced chronology, and the Measurement Checklist is live here.

  • The Hate Effect

    A political economy of communal violence in India. It looks at how hate is priced into elections, budgets and media cycles, and who pays when the cycle speeds up. It is still at the outline stage.

In the pipeline

  • A children's book on air quality

    Tied to the JanVayu project. How do you explain AQI to a six-year-old who cannot go outside?

  • A practitioner's field guide to evaluation

    A book-length version of the Measurement Checklist for people who commission or run evaluations in the development sector.

  • A Policy Grounds essay collection

    Seventy essays from the Policy Grounds archive, selected and annotated.

Notes

Stuck to the wall
for now.

51 short working notes on measurement, field practice, and what the data actually says. They are shuffled on each rebuild, and 8 of the 51 show at a time.

On AI in MEL

AI speeds up the transcription of an interview you should not have run, and it produces a summary of evidence you did not want to read.

On migration

In the lean season a bus ticket to the city works as a financial instrument. A family that cannot afford the fare stays poor until someone covers it.

On measurement

The easiest number to count is often a poor guide to what is worth knowing. Much of good MEL work is setting aside the first question you are handed and asking a better one.

On climate

The communities most at risk from climate change have the least data about it. The adaptation gap begins with the missing weather station.

On the youngest cohort

38 per cent of unmarried girls aged 15-19 place themselves at the very bottom of the life ladder, and 71 per cent still expect the next five years to improve. That hope does not last indefinitely, and a programme designed after it fades reaches the wrong cohort.

On edtech

Free platforms reach more people, and paid platforms hold attention better. The choice should rest on which one a practitioner will actually open on an ordinary Tuesday afternoon.

On paper leaks

When a national exam paper leaks, the real failure is the design that had twenty-two lakh young people sit the same paper on the same morning. That design turns a single leak into a national crisis.

On joy

If your instrument cannot measure joy in a classroom, the instrument needs more work. Keep working on it until it can.

On rotation

What's feeding
the work.

What is on the desk this month: some reading, something to watch and something to listen to. The list changes when something better turns up.

Reading

Books from the desk and the shelf behind it. The full list lives at /shelf.

Watching

Screening clubs, an RSVP aggregator, and films worth a whole evening.

Listening

Hindi film songs from the golden age, Bengali and Tamil music, folk protest songs, qawwali, and ambient music for the writing desk.

On the podcast shelf

Shows on development, law and climate, and a few dailies.

About

Who is behind
the work.

Varna Sri Raman

Varna Sri Raman has spent twenty years working where research, story and practice meet. She reads evidence for a living and reads most other things for pleasure.

Her questions return to the same few. What are we measuring, and does it match what we mean? Whose voice frames the problem, and who has to live with the answer? Why do so many good reports end up on a shelf? Policy briefs rarely suit these questions, so she writes in whichever form does: essays, working papers, a dystopian novel, children's picture books, and a few longer books still in progress. Writing is about half of her work.

A good part of the rest comes back to Gandhi and nonviolence. She teaches ImpactMojo's open Gandhi curriculum, which includes Gandhi's Political Thought, Village Swaraj and the Economy of Permanence, and Nonviolence in Practice. In December 2025 she joined Ahimsa ke Raaste, a residential programme on Gandhian nonviolence at Wardha. She has also been part of a collective reading of Hind Swaraj (2025), the Aram, Auroville process "Mohandas Gandhi Refuses to Die" (2026), the JanaGanaMana Silsila Sangat series, and a residential satsang at Sambhaavnaa in June 2026. She also worked on relief and reconciliation after the Gujarat violence of 2002 with Harsh Mander and the Centre for Equity Studies, and during the Delhi violence of 2020 with Encompassion, a Nonviolent Communication organisation.

Varna is interested in building a new kind of politics for India.

Off the clock, she is a wife, daughter and sister in a loud, loving family, and mum to two sons. Two cats used to live here until they ran away for love. Before they left, they spent six months duping her by bringing lookalikes home at dinner time for the extra meal, an operation she respects. Heera the dog still lives here and is much loved. Her free time goes to books, watercolour painting, astrophysics rabbit holes and a lot of music, with mandolin, sitar and piano on the speakers and a guitar in her own hands (barely). When her projects allow, Varna can be found curled up by the window howling at the moon. She is a peaceful bibliophile until she meets a fascist.

Collaborate

Start with
a question.

We take on MEL consulting, research partnerships, civic technology and development education. The work usually starts with a question nobody has framed well and ends with something people use in the field.

If that is close to what you are trying to do, write in. A short note about your work is enough.

Location New Delhi, India
LinkedIn /in/varna
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