Skip to content

Idealog Works · An Ideas Place · Innovation + Impact

Ideas that work.

Twenty-five ventures in consulting, education, technology, publishing, photography, research, civic life, elections and archival protest work, along with the Innovation Advisory canvas suite. They share one question, which is how knowledge and story change what development practice does.

Explore the ventures New Delhi · Working across South Asia

On the name

A log of ideas in the works.

The name describes a practice. Ideas get written down and tried, and then they are kept or retired. The ones that survive grow into ventures, and the ones that do not still feed the ones that do. Everything on this site is an idea being logged, a venture in the works, or notes from the bench in between.

The ventures

Twenty-five ventures,
one question.

Twenty-five projects at different stages. Sixteen run every day with people using them, three are still settling into their shape, and six are early sketches. All of them ask how knowledge, stories and evidence can change what development work does on the ground.

Active in use

Consulting · MEL · Social research

PinPoint Ventures Advisory

A registered social research and advisory practice, running since 2016. It designs monitoring, evaluation and learning systems, evaluates programmes, runs applied research and advises development funders, implementers and civil society groups. Recent clients include the Gates Foundation, the India Health and Climate Resilience Fund, Fish Welfare Initiative (Alliance for Responsible Aquaculture), Claylab Education, GAIN, the Development Intelligence Unit at Transform Rural India, Railway Children India and Oxfam India. Since 2022 it has also taken research and evaluation work as senior consultant to Populi Research Services.

Archive · Protest · Civic tech

Democracy by Design

A crowdsourced archive of the posters, placards and photographs from India's student protests, co-founded with Pallavi Nayak. We built the first version in two hours after the Rapid Action Force cleared protesters at Jantar Mantar in July 2026. Faces are obscured before anything is published, each photograph's metadata is checked and compared with public sources, and short essays explain the context of each placard. The Hindu wrote about it in August 2026.

Accountability · Protest · Civic tech

Who Gave The Order

A citizen-led accountability archive that asks one question about each use of state power against citizens: who authorised it. It records seven incidents so far, five from the student protests of July 2026 and two from 2 October 2026, along with the FIRs registered against protesters in Mumbai, Kochi, Kolkata and Assam. No claim appears on the site as a fact without a source, and every field that has none reads unknown. The archive has not yet found a single written order authorising the use of force, and it says so.

Elections · Voter rolls · Data journalism

Off the Roll

An analysis of the Election Commission's Special Intensive Revision of the electoral rolls, state by state. Across the 31 states and union territories with a published draft roll by 30 September 2026, 13.39 crore names were left off, about 14 in every 100 electors. Every figure comes from the Chief Electoral Officers' own tables and is recomputed from them when the page loads. It sets the removals against winning margins, against women's share of the roll and against the reasons officers recorded. It covers Bihar booth by booth and five Old City seats in Hyderabad from the elector lists, and reads in English, Hindi, Urdu, Telugu, Tamil and Bengali. Built by PinPoint Ventures.

Book companion · Data essays · Indian statistics

What Counts · The Measurement Trap

The companion site for my book The Measurement Trap: India's Quest for Social Progress Through Eight Decades, forthcoming from Routledge. It carries the book's plan, a sourced chronology of Indian official statistics and seven data essays on what the country counts and when, among them Ninety-six years between counts on the caste census and Eleven years without a number on the consumption survey.

Book companion · Speculative fiction · Climate

Postheroic.World · The Very Last Superhero

The companion site for my illustrated novel The Very Last Superhero (StoryWell Books, 2025), set in a near-future India after climate collapse and told through Sumati, a fourteen-year-old girl. The site holds the novel's Resistance Archive of 33 lore entries, 12 timeline events and a catalogue of recovered objects, across 104 pages.

Open data · Infrastructure · Political economy

Industry Conglomerates Database

An open, searchable map of 444 infrastructure projects of the Adani group (368) and Reliance (76) from 1999 to 2026, each classified by the kind of support the Government of India gave it. Every record carries its source links, and every record is still marked as pending independent verification. The full dataset can be downloaded as CSV and Excel.

Newsletter · Development research · South Asia

The Research Rundown

A newsletter of development research, evidence and sector jobs from South Asia and beyond, for practitioners, students and researchers. A daily edition carries the day's research, Friday Findings rounds up the week, and occasional specials take one theme, such as the Gandhi Jayanti edition of 3 October 2026. SignalStack keeps the archive and the tools that go with its methods notes.

Learning · CBSE · NCERT-mapped

LittleK and ALab

Two learning sites I built for my own children and opened to anyone. LittleK is a learn-and-play platform for Class 1 CBSE, with worksheets in English, Hindi and Mathematics, flashcards, sticker rewards, progress tracking and read-aloud in Indian and device voices. ALab is a revision app for Class 8 CBSE across seven subjects (Science, Mathematics, Sanskrit, Hindi, English, Social Science, and AI and Thinking), with practice questions, mind maps, worksheets, mock papers and the NCERT Hindi and Sanskrit chapters. Both follow the NCERT books.

The two sites

Civic tech · Air quality · AI · Indian cities

JanVayu

A citizen-led record of air pollution in Indian cities. It puts hyperlocal AQI readings beside residents' own accounts of the air they breathe, and checks its policy claims against the Commission for Air Quality Management's orders and the GRAP schedule. An AI assistant turns a sensor reading and the testimony around it into questions a resident can take to an official. A Delhi page and docs in Hindi, Bengali, Marathi and Tamil went up in October 2026.

Publishing · Commentary · Indian politics

Policy Grounds Press

My commentary on Indian policy, rights and politics, including the stories mainstream coverage leaves out. Seventy essays are in the archive as of October 2026, from the Union Budget and CAG reports to the electoral rolls, the census and the student protests, and several have been syndicated to other outlets.

Civic tech · Policy tracker · Telegram bot

PolicyDhara

A tracker for government announcements, welfare schemes and budget lines across South Asia, searchable in one place. A Telegram bot sends the day's updates to a practitioner's phone.

Field kits · Frameworks · MEL practice

Innovation Advisory · The Canvas

Eighteen free, printable, one-page frameworks for development practitioners, meant for the point before a proposal is written, an indicator is signed or an evaluation reports. They are Venture Readiness, the Measurement Checklist, the Evidence Canvas, the Scale Decision, the Kill Criteria, the Causal Pathway Review (CLEAR), the Indicator Test (VALID), the Knowledge Map (Rumsfeld), the Survey Bias Audit, the Feedback Loop, the Handover Canvas, the Baseline Design Test, the Aspiration Gap Framework, the Rapid Civic Tech Canvas, the Curriculum-Construct Fit, the Administrative List Test, the High-Frequency Check and Source Before You Say It. Each one prints as a PDF and has been used in classrooms and field reviews in South Asia.

Open source · Civic tech · Research tools

OpenStacks for Change

Open-source tools for public-interest research, in three stacks. InsightStack holds MEL tools, loaders for DHS and PLFS microdata and six browser calculators. FieldStack is R code for the weeks a survey is still in the field. EquityStack is Python for inequality measures and design-based estimates from complex samples. SignalStack is the companion archive for the Research Rundown newsletter, and openstacks.dev is the index. PolicyStack has been replaced by PolicyDhara, and RootStack, BridgeStack and ViewStack are archived.

Publishing · Women-led

StoryWell Books

A women-led independent publisher of Indian voices on social justice and climate, which I co-founded in 2019. The catalogue has 97 books across fiction, children's books and political non-fiction, and 40 audio stories for children.

Education · 100 courses · Free for practitioners

ImpactMojo

A free development education platform for practitioners in South Asia. It has 100 courses (21 flagship and 79 foundational), 35 Labs, Studios for hands-on work, 135 games on policy and behavioural economics, 184 Reading Companions to development texts, 25 Deep Dives, the ImpactLex glossary, a Dataverse of 335 data sources, 19 Data Explorers (ASER, UDISE+, NFHS, AISHE and PLFS among them), Field Radio, six plain-language Law Guides for the Indian social sector and a paid Pro Tools tier. More than 13,000 practitioners use it.

Inside ImpactMojo

Growing settling in, collaborators welcome

Photography · Daily mailer · Prints

Phototales Studio

My travel photography. A daily mailer sends one photograph and the story behind it every morning, and the site sells prints from a catalogue of 523 photographs from India and abroad, each with notes on how it was taken. Prints are priced so that someone buying their first one can take the risk.

Craft · Woodwork · Bengaluru

Pika Woodcraft

The online catalogue of a handmade woodwork studio in Bengaluru, which I built. It shows 19 pieces of custom furniture, restorations and upcycled work, each with its own page, and a buyer orders by WhatsApp once the design and the price are agreed.

Research project · India · 2004–2026

Some Perspective

An independent research project on why India grew richer between 2004 and 2026 while its democratic institutions weakened. Three indices, of statistical suppression, fiscal centralisation and democratic quality, link the macroeconomic series to individual stories. The data is open and the charts are interactive.

Sketching early, company welcome

Stage zero · Tech experiments

idealogworks.foo

My scratchpad. Small tools, proofs of concept and side projects live here while I test an idea, before it earns a name of its own.

Bihar · Society · Economy · Field resource

Bihar Parichay

An interactive reference on Bihar for people who work there: researchers, journalists, policy workers, organisers and fieldworkers running listening circles. It covers the state's geography and flood politics, caste and land ownership, electoral sociology, the economy and migration, justice, climate, food, crafts, the performing arts and the digital media people use, with maps, data and short histories in one place.

Browser tools · Economics · Law · Data

Experiments

Twenty-one tools that run in the browser, for development economics, law and data work. Among them are a court translator, a formatter that sets a filing to a court's rules, a petition builder, calculators for statutory interest and land acquisition compensation, an RCT planner, a causal inference workbench, and tools on poverty and inequality, the gender wage gap, heat exposure and air quality.

Civic tech · Elections · Privacy

Ummidvaar Dastaavez · Candidate Dossier

A tool that turns a spreadsheet of candidate records into printable one-page dossiers, one candidate to a page. It runs entirely in the browser, so the list is never uploaded anywhere, and it masks each candidate's phone number and email address on the printed page.

Indian craft · Thoughtful gifts

All The Good Stuff

Researched guides to Indian craft and to gifts that last, and to the makers behind them.

Digital agency · Non-profits · Social enterprises

MakeItPOP Online

A digital agency for non-profits and social enterprises. It does the design and web work for my own projects and takes outside work too.

Ideas, tested

Things we tried
and what they did.

61 experiments in public-interest work, shuffled on each rebuild. Each has a question, a bet, and an outcome. Showing 8 of 61.

  1. Civic data

    Can 211 choropleth maps of India make the country’s internal diversity legible to someone who has never read a dataset?

    The bet

    Build state-level maps across demography, health, gender, economy, education and environment, and let the differences between states show what a national average hides.

    What happened

    How India Lives is a teaching tool with 211 state-level maps of India's diversity and a live map over 20 indicators. It is used in classrooms and policy discussions to explain why India's states diverge and why that matters for programme design.

    How India Lives

  2. Health systems

    Can a climate and health fund use the district as the unit of change in India's public health system, in place of the state or the village?

    The bet

    The district is where the state meets the ground. It is small enough to manage and large enough to matter, and the District Collector sits there. The fund was designed to work at this level.

    What happened

    The fund adopted the district as its primary unit of intervention, with health system strengthening and climate resilience programming designed around the administrative structure of Indian governance.

    District-level health systems

  3. AI · Air quality

    Can an AI assistant translate AQI sensor data and citizen testimony into actions a resident can take?

    The bet

    A raw AQI number is hard for a parent or a school principal to act on. An AI layer on top of JanVayu turns a reading and resident testimony into a plain-language answer to a question such as “should I keep the windows shut today?”, grounded in the data behind the number.

    What happened

    JanVayu now includes an AI assistant that takes hyperlocal AQI readings and resident accounts and answers practitioner-level questions about action, exposure and timing. It was built as part of the expansion from the start.

    JanVayu AI assistant

  4. Survey methods

    Can a single baseline survey carry 119 separate comparisons without misleading you?

    The bet

    A large household baseline invites fishing. Run that many tests and some look significant by chance. Correct for it up front and report what survives.

    What happened

    Baseline design and analysis for a household survey of 2,800 households across four districts in Jharkhand, 119 bivariate analyses with Bonferroni correction.

    Household baseline analysis

  5. Women & aspirations

    Can you measure what rural women want alongside what they have, without collapsing the two into one number that hides which is which?

    The bet

    Development surveys measure attainment (what women have) and treat aspiration as noise. Measuring aspiration and attainment separately, in matched pairs across ten life domains and five life stages, makes the gap between them the finding.

    What happened

    Badalte Khwaab is a telephonic survey of 6,092 rural women across 15 states, led with Development Intelligence Unit and Transform Rural India Foundation. Its central finding is that the gap between what women want and what they have is largest among the youngest cohort (23%). 38% of unmarried girls aged 15-19 place themselves at the very bottom of a life ladder, while 71% still expect the next five years to improve. The report reads life stage, caste and geography together instead of reporting a national average.

    Badalte Khwaab · Women’s Aspirations in a Changing India

  6. Archive · Protest

    Can two people build a crowdsourced protest archive in an afternoon, and keep the protesters in it safe?

    The bet

    After a state crackdown, the visual record of a peaceful protest starts disappearing within days. Placards are discarded, photographs are taken down and memories are overwritten. A lightweight crowdsourced repository, set up quickly with the safety guardrails built in first, can keep what would otherwise be lost.

    What happened

    Democracy by Design, co-founded with Pallavi Nayak, launched with automatic face-obscuring, EXIF and metadata verification, cross-referencing against public sources, and curated essays that give each placard its context. It was built in about two hours after the July 2026 Rapid Action Force crackdown at Jantar Mantar, and The Hindu featured it in August 2026.

    Democracy by Design

  7. Mobile health

    Can a deck of illustrated cards and a phone number change what a frontline health worker says to a new mother?

    The bet

    Give the health worker a tool she trusts more than her memory. Print the counselling points on cards, link each card to a short audio clip via mobile, and let the worker play the clip during the home visit.

    What happened

    Mobile Kunji reached millions of frontline health workers across Bihar. The combination of physical cards and mobile audio gave workers a script they could lean on without reading from a manual.

    Mobile Kunji

  8. MEL design

    Can a health fund build a dedicated learning layer, in addition to an evaluation, inside the fund itself?

    The bet

    Evaluation tells you what happened after the money is spent. A learning layer tells you what to change while the fund is still running. Build it in from the start.

    What happened

    The learning layer produced real-time evidence that was used to adjust fund priorities mid-cycle, so programme managers had data they could act on.

    Fund learning architecture

Values

A few things
we hold true.

Six working rules for how the work gets made. They get forgotten under deadline pressure, which is why they are written down here.

  1. 01

    Evidence is a craft.

    We write reports that practitioners open on a Monday morning, and every number in them has to answer a question somebody is already asking.

    MEL work that stays on a shelf cost somebody money and helped nobody.

  2. 02

    Start at the margins.

    People at the edge of the data often frame better questions than the terms of reference do, so we listen to them first.

    A sampling frame that only reaches people who are easy to talk to is sampling the wrong people.

  3. 03

    Say it plainly.

    If a programme officer cannot follow the argument at 3pm on a Tuesday, the argument needs rewriting. Jargon makes it easy to avoid being held to account.

    We have lost good ideas to bad sentences.

  4. 04

    Free is a design decision.

    We publish openly when we can. The free edition reaches the practitioner who cannot afford to pay, and that practitioner is the one the work is for.

    Access changes who gets to ask the question.

  5. 05

    Own the work, share the tools.

    Every script, template, and workflow belongs to whoever needs it next. The sector runs on shared infrastructure and we contribute to it.

    A method kept to one team helps that team, and the same method shared can help a thousand.

  6. 06

    Take a side.

    We are peaceful in most rooms and loud in the ones that need it. Evidence that refuses to take a position usually ends up serving whoever set the terms of the debate.

    Staying silent while harm is done is also a position, and we know which side we are on.

The playbook

How ideas become
ventures.

Each idea goes through a loop of four stages, usually many times, before it gets a name.

  1. 01

    Sense

    Listen for a question that practitioners keep running into and that nobody has framed clearly yet. Look for the complaint underneath the complaint.

    measured in weeks

  2. 02

    Sketch

    Prototype cheaply with a paper tool, a field survey, a notebook or a script. Show it to three people who will use it and fix what they dislike.

    low cost, fast feedback

  3. 03

    Stand up

    Publish a public version that someone can open on a Tuesday afternoon and get value from before closing the tab. Ship it first and tune it afterwards.

    out in the world

  4. 04

    Sustain

    The venture builds its own team and its own runway. Some land with a partner organisation, some become independent, and a few are retired with thanks.

    on its own feet

Work & writing

Notes from the field
and the desk.

Essays, dispatches and longer work on what the data says. The writing is published in the places below.

Policy Grounds Press policygrounds.press

Commentary on Indian policy, rights and the stories mainstream coverage skips. The list below is pulled live from the homepage, so it always shows the latest pieces.

Latest writing

All posts →
  • Loading…

The Research Rundown varna.substack.com

Development research, evidence and sector jobs from South Asia and beyond: a daily edition, Friday Findings at the end of the week, and occasional specials. The latest nine editions are below, and every edition is in the archive.

Research Rundown | Gandhi Jayanti Special

Read →

Research Rundown DAILY | 27 September 2026

Read →

Research Rundown: Friday Findings -1 October 2026

Read →

Good Reads #12: Did MGNREGA narrow the gender wage gap?

Read →

Research Rundown DAILY 29 September 2026

Read →

Methods Monday | 28 September 2026

Read →

Research Rundown DAILY - 26 September 2026

Read →

Good Reads #11: What happens when South Asia has fewer children to educate?

Read →

Research Rundown: Friday Findings - 25 September 2026

Read →

The Blog idealog.works/blog

Longer pieces on research, measurement, parenting and the edges of the development sector, hosted on this site.

Articles on X x.com/varna

Long-form pieces published directly on X, usually quick takes that grew longer than a post. They are chosen by hand and listed newest first.

Free Field Kit

The Measurement Checklist

Twelve questions to ask before you commission, design or fund a piece of MEL work. It fits on one page, is free to share and prints as a PDF. It is a companion to The Measurement Trap.

Open the checklist

Also published in

  • The Ken Quoted · India’s first household income survey · 6 Oct 2026
  • The Hindu Feature · Democracy by Design · 8 Aug 2026
  • The Times of India Op-ed · NEET · 2026
  • Deccan Herald Op-ed · Electoral rolls · 2025
  • The Wire Opinion · Reportage
  • BehanBox Gender · Labour
  • Ungender Gender · Workplace
  • Mainstream Weekly Essay · The Cockroaches Came Together · 30 Jul 2026
  • The Economic Times Business · Policy
  • Business Standard Business · Policy
  • The Hindu National daily
  • The Washington Post International
  • OneWorld South Asia Development

Featured by

Academic papers and research reports

  • Badalte Khwaab · Women’s Aspirations in a Changing India Development Intelligence Unit & Transform Rural India Foundation · 6,092 women, 15 states · 2026 · Research Lead (Quantitative)
  • India Inequality Report and India Discrimination Report Oxfam India · 2022
  • Because I Am a Girl: gender-biased sex selection laws and enforcement in India PLAN India
  • A Framework for Operationalising the Capabilities Approach in Poverty Research World Bank & HDCA Poverty Measurement Journal · 2016
  • Schooling in Urban Slums in India: Choices, Capabilities and Constraints HDCA Journal · Helsinki · 2016
  • Building Communities for Change: An Experience in Mumbai With Anuragini Nagar and Ira Joshi · International Journal of Child Care and Education Policy 5(2), 57-65 · Springer · 2011
  • Study of Impact of ECE on Primary Level Outcomes: The Galli Galli Sim Sim Intervention in ICDS With A. Banerjee · Journal of Childcare and Education Policy · 2012
  • Measuring School Readiness: The Sesame Workshop India Experience Entertainment Education Conference (EE5) · Johns Hopkins · 2011

Books in progress

  • The Measurement Trap

    A history of welfare measurement in India, from the first Five Year Plans to Aadhaar-linked welfare, and what happens to the people who fall between the indicators. It argues that the metrics India chose shaped the country it got. Its companion site, whatcounts.in, carries seven data essays and a sourced chronology, and the Measurement Checklist is live here.

  • The Hate Effect

    A political economy of communal violence in India. It looks at how hate is priced into elections, budgets and media cycles, and who pays when the cycle speeds up. It is still at the outline stage.

In the pipeline

  • A children's book on air quality

    Tied to the JanVayu project. How do you explain AQI to a six-year-old who cannot go outside?

  • A practitioner's field guide to evaluation

    A book-length version of the Measurement Checklist for people who commission or run evaluations in the development sector.

  • A Policy Grounds essay collection

    Seventy essays from the Policy Grounds archive, selected and annotated.

Notes

Stuck to the wall
for now.

44 short working notes on measurement, field practice, and what the data actually says. They are shuffled on each rebuild, and 8 of the 44 show at a time.

On climate

The communities most at risk from climate change have the least data about it. The adaptation gap begins with the missing weather station.

On pre-mortems

A pre-mortem asks how a project could fail before it has launched. Run it before the launch, because the likely cause of failure is usually already in the plan.

On reading aloud

Read a child the same book twice in one sitting. The second reading is the one that does the teaching.

On data gaps

India has not conducted a census since 2011. Every policy decision that rests on that data is planning for a country that has since changed.

On measurement

The easiest number to count is often a poor guide to what is worth knowing. Much of good MEL work is setting aside the first question you are handed and asking a better one.

On caste in the data

Most household surveys treat caste as a control variable. When the research question is about caste, treating it as a control means refusing to look at the answer.

On anonymisation

A hand-drawn village map still identifies the village after the labels are removed, because the geometry stays. Decide first what to remove, then what to swap, and what must never be published.

On power

Power shows up in who gets time on the calendar before it shows up in the budget. Read the calendar first.

On rotation

What's feeding
the work.

What is on the desk this month: some reading, something to watch and something to listen to. The list changes when something better turns up.

Reading

Books from the desk and the shelf behind it. The full list lives at /shelf.

Watching

Screening clubs, an RSVP aggregator, and films worth a whole evening.

Listening

Hindi film songs from the golden age, Bengali and Tamil music, folk protest songs, qawwali, and ambient music for the writing desk.

On the podcast shelf

Shows on development, law and climate, and a few dailies.

About

Who is behind
the work.

Varna Sri Raman

Varna Sri Raman has spent twenty years working where research, story and practice meet. She reads evidence for a living, and she reads most other things because she loves to.

Her questions keep returning to the same few. What are we measuring, and does it match what we mean? Whose voice frames the problem, and who has to live with the answer? Why do so many good reports end up on a shelf? Policy briefs rarely suit these questions, so she writes in whichever form does: essays, working papers, a dystopian novel, children's picture books, and a few longer books still in progress.

Writing is half of her work.

A good part of the rest comes back to Gandhi and nonviolence. She teaches ImpactMojo's open Gandhi curriculum, which includes Gandhi's Political Thought, Village Swaraj and the Economy of Permanence, and Nonviolence in Practice. In December 2025 she joined Ahimsa ke Raaste, a residential programme on Gandhian nonviolence at Wardha. She has also been part of a collective reading of Hind Swaraj (2025), the Aram, Auroville process "Mohandas Gandhi Refuses to Die" (2026), the JanaGanaMana Silsila Sangat series, and a residential satsang at Sambhaavnaa in June 2026. She also worked on relief and reconciliation after the Gujarat violence of 2002 with Harsh Mander and the Centre for Equity Studies, and during the Delhi violence of 2020 with Encompassion, a Nonviolent Communication organisation.

Varna is interested in building a new kind of politics for India.

Off the clock, she is a wife, daughter and sister in a loud, loving family, and mum to two sons. Two cats used to live here until they ran away for love. Before they left, they spent six months duping her by bringing lookalikes home at dinner time for the extra meal, an operation she respects. Heera the dog still lives here and is much loved. Her free time goes to books, watercolour painting, astrophysics rabbit holes and a lot of music, with mandolin, sitar and piano on the speakers and a guitar in her own hands (barely). When her projects allow, Varna can be found curled up by the window howling at the moon. She is a peaceful bibliophile until she meets a fascist.

Collaborate

Start with
a question.

Conversations about MEL consulting, research partnerships, civic technology and development education are welcome. The work usually starts with a question nobody has framed well yet and ends with something people can use in the field.

If that sounds like what you are trying to do, write in. A short note about what you are working on is enough to begin.

Location New Delhi, India
LinkedIn /in/varna
WhatsApp