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Idealog Works · An Ideas Place · Innovation + Impact

Ideas that work.

Sixteen ventures in consulting, education, technology, publishing, photography, research, civic life, and archival protest work — plus a growing Innovation Advisory canvas suite — connected by a single question: how do knowledge and story change what development practice actually does?

Explore the ventures New Delhi · Working across South Asia

On the name

A log of ideas in the works.

It is a practice, not a slogan. Ideas get written down, tried, kept, or retired. The ones that survive grow into ventures. The ones that do not still earn their keep because they feed the ones that do. Everything on this site is either an idea being logged, a venture already in the works, or notes from the bench in between.

The ventures

Sixteen ventures,
one question.

Sixteen projects at different ages. Some run in the wild. Some are still finding their shape. Some are sketches the ink has not dried on. Together they ask how knowledge, story, and evidence can shift the practice of development, not the slide decks about it.

Active running in the wild

Consulting · MEL · Social research

PinPoint Ventures Advisory

A registered social research and advisory practice since 2016. MEL system design, programme evaluation, applied research, and strategic advisory for development funders, implementers, and civil society. Recent engagements include the Gates Foundation, the India Health and Climate Resilience Fund, the Alliance for Responsible Aquaculture, Claylab Education, GAIN, and Populi Research Services.

Archive · Protest · Civic tech

Democracy by Design

A crowdsourced visual archive of the posters, placards, and photography from India's ongoing student protests. Co-founded with Pallavi Nayak — cobbled together in two hours after the July 2026 Rapid Action Force crackdown at Jantar Mantar. Ships with automatic face-obscuring for protester privacy, EXIF/metadata verification, cross-referencing with public sources, and curated essays that contextualise each placard. Featured in The Hindu, August 2026.

Learning · Class 1 CBSE · NCERT-mapped

littlek.in

A learn-and-play platform for Class 1 CBSE. Customisable worksheet generator across English, Hindi, and Mathematics; NCERT-mapped content; flashcards; sticker rewards and progress tracking; reading-voice support in Indian and device pronunciations; and local backup so caregivers can carry the record between devices. Built for one specific first-grader at home; opened for anyone.

Civic tech · Air quality · AI · Indian cities

JanVayu

India's first citizen-led air quality testimony repository — now expanding. Hyperlocal AQI data, citizen-reported pollution accounts, and policy-relevant analysis across Indian cities, with a new AI assistant that turns sensor readings and testimony into questions a resident can act on.

Publishing · Commentary · Indian politics

Policy Grounds Press

A complete commentary practice — a sharper voice on Indian policy, rights, and the things mainstream coverage quietly skips. Fifty-plus pieces in the archive, syndicated across outlets, written to be used.

Civic tech · Policy tracker · Telegram bot

PolicyDhara

A live South Asia policy and scheme tracker. Government announcements, welfare schemes, and budget lines across the region in one searchable place — plus a functional Telegram bot that delivers daily updates straight to a practitioner’s phone.

Field kits · Frameworks · MEL practice

Innovation Advisory · The Canvas

A complete suite of free, printable, one-page frameworks for development practitioners. Fifteen canvases live — Venture Readiness, The Measurement Checklist, the Evidence Canvas, the Scale Decision, the Kill Criteria, the Causal Pathway Review (CLEAR), the Indicator Test (VALID), the Knowledge Map (Rumsfeld), the Survey Bias Audit, the Feedback Loop, the Handover Canvas, the Baseline Design Test, the Aspiration Gap Framework, the Rapid Civic Tech Canvas, and the Curriculum–Construct Fit. Built for the moment before the proposal is written, the indicator is signed, or the evaluation lands. Free to use, printable as PDFs, used in classrooms and field reviews across South Asia.

Open source · Civic tech · Research tools

OpenStacks for Change

A family of open-source tools for public-interest research. Three stacks: InsightStack for MEL, survey microdata loaders and six browser calculators; FieldStack for the R that runs while a survey is still in the field; EquityStack for inequality measures and design-based estimation from complex samples. SignalStack sits beside them as the companion archive for the Research Rundown newsletter. openstacks.dev is the index. PolicyStack is superseded by PolicyDhara, and RootStack, BridgeStack and ViewStack are archived.

Publishing · Women-led

StoryWell Books

A women-led publishing house committed to voices at the margins of Indian literary life. A complete catalogue across fiction, children’s books, and political non-fiction.

Education · 70 courses · Free for practitioners

ImpactMojo

A free development education platform for practitioners across South Asia. 80 courses (21 flagship + 59 foundational), 35 Labs, Studios for hands-on work, 135 policy and behavioural-economics games, 172 Reading Companions to development texts, 25 Deep Dives from named scholars, the ImpactLex glossary, a 334-source Dataverse, 19 Data Explorers (ASER, UDISE+, NFHS, AISHE and PLFS among them), Field Radio, 6 plain-language Law Guides for the Indian social sector, and a Pro Tools tier (Practitioner / Professional / Team). Community of 13,000+ practitioners.

Inside ImpactMojo

Growing out of the sketch, open for collaboration

Photography · Daily mailer · Prints

Phototales Studio

A travel photography practice with a daily photo mailer at its heart — one photograph and its story, straight to subscribers’ inboxes every day. Plus a curated catalogue of museum-quality prints from across India and beyond. Affordable wall art priced so a first-time buyer can take the risk.

Research project · India · 2004–2026

Some Perspective

An independent data-driven research project on India’s economic and democratic paradox from 2004 to 2026. Three novel indices — Statistical Suppression, Fiscal Centralisation, and Democratic Quality — connect macroeconomic trends to individual stories, with interactive visualisations and open datasets.

Sketching ink not dry, company welcome

Newsletter · Development research · South Asia

The Research Rundown

A bi-monthly curation of development research, evidence, and sector jobs from South Asia and beyond. Lands in inboxes once every two months, for practitioners, students, and researchers who want the interesting stuff without the slog.

Stage zero · Tech experiments

idealogworks.foo

The scratchpad, not a proper venture. Small tools, proofs of concept, and side projects built to scratch an itch or test an idea before it earns a name.

Indian craft · Thoughtful gifts

All The Good Stuff

Curated Indian craft and thoughtful gifts. Researched guides to craft objects and gifts built to last, from makers worth knowing about.

Digital agency · Non-profits · Social enterprises

MakeItPOP Online

A digital agency built for non-profits, social enterprises, and the people changing things. The in-house workshop, open to outside projects too. We make movements pop.

Ideas, tested

Things we tried
and what they did.

57 experiments in public-interest work, shuffled on each rebuild. Each has a question, a bet, and an outcome. Showing 8 of 57.

  1. AI in evaluation

    Can AI-administered phone calls track long-term outcomes of a fellowship programme at scale?

    The bet

    Human-administered follow-up surveys are expensive and slow. An AI calling system can conduct structured interviews with fellowship alumni, capturing employment, civic engagement, and social capital data at a fraction of the cost and time.

    What happened

    An AI-assisted call survey was designed for tracking long-term alumni trajectories, combining automated structured interviews with targeted human follow-ups for deeper probing.

    AI-assisted alumni tracking

  2. Education

    Can a development education platform be fully free and still reach 5,000 people a month?

    The bet

    Paywalls are the wrong bottleneck. Curation, teaching voice, and practitioner-ready tools matter more.

    What happened

    70 courses (19 flagship + 51 foundational), 34 Studios, 135 policy/behavioural-economics games, 163 Reading Companions, 22 Deep Dives, 490+ ImpactLex terms, a 324-source Dataverse, 8 Data Explorers (ASER, UDISE+, NAS, NFHS, AISHE, PLFS, Migration, Election Turnout), 31 Long View visualisations, 16 Learning Rubrics, plain-language Law Guides, and a Pro Tools tier. Community of 13,000+ practitioners across banks, UN agencies, governments, and universities.

    ImpactMojo

  3. Education measurement

    What are you actually measuring when you measure “critical thinking”?

    The bet

    A state government commissioned a randomised trial on a critical thinking curriculum. Before you can evaluate the curriculum you have to fix the construct, or the trial just measures its own instrument.

    What happened

    Research advisory on a government-school RCT, covering evaluation design, instrument review, and the measurement choices that decide what the trial can and cannot conclude. Ongoing.

    Critical thinking RCT

  4. Education measurement

    Can you measure joy as an outcome of an arts programme in a government school?

    The bet

    Arts programmes get evaluated on attendance because nobody knows how to measure joy. Try anyway — use observation tools, child self-report, and teacher perceptions to triangulate something real about what the art is doing to the child.

    What happened

    A mixed-methods design captured socio-emotional outcomes including joy in a low-resource Mumbai school arts programme. The methodology showed that arts-based, non-linear outcomes can be evaluated honestly.

    Joy in arts education

  5. AI · Air quality

    Can an AI assistant translate AQI sensor data and citizen testimony into actions a resident can take?

    The bet

    A raw AQI number is a fact, but a fact a parent or a school principal cannot act on. Build an AI layer on top of JanVayu that turns a reading plus testimony into “should I keep the windows shut today?” — in plain language, grounded in the actual data behind the number.

    What happened

    JanVayu now ships with an AI assistant that takes hyperlocal AQI and resident accounts and answers practitioner-level questions about action, exposure, and timing. Built into the expansion, not bolted on.

    JanVayu AI assistant

  6. Health systems

    Can a climate and health fund use the district — rather than the state or the village — as the unit of change in India’s public health system?

    The bet

    The district is where the state meets the ground. Small enough to manage, large enough to matter, and it is where the District Collector sits. Design the fund to move at this level.

    What happened

    The fund adopted the district as its primary unit of intervention, with health system strengthening and climate resilience programming designed around the administrative reality of Indian governance rather than donor convenience.

    District-level health systems

  7. Civic data

    Can 205 choropleth maps of India make the country’s internal diversity legible to someone who has never read a dataset?

    The bet

    Build state-level maps across demography, health, gender, economy, education, and environment, and let the visual divergence speak louder than the national average ever could.

    What happened

    How India Lives is a pedagogical tool showing 205 state-level maps of India’s diversity. Used in classrooms and policy discussions to explain why India’s states diverge and why that divergence matters for programme design.

    How India Lives

  8. Behaviour change

    Can mass media ads shift deeply private health decisions — contraception, breastfeeding, complementary feeding — in a country where these conversations happen behind closed doors?

    The bet

    Make the ad bold enough that people talk about it at home. The conversation the ad starts matters more than the ad itself.

    What happened

    Public health campaigns on family planning, breastfeeding, and complementary feeding reached tens of millions of households. The campaigns that landed were the ones audacious enough to name the behaviour plainly.

    Public health mass media

Values

A few things
we hold true.

Six working rules for how the work gets made. They get forgotten under deadline pressure, which is why they are written down here.

  1. 01

    Evidence is a craft.

    We write reports that practitioners actually open on a Monday morning. The number has to answer a question somebody is already asking.

    MEL work that stays on a shelf cost somebody money and helped nobody.

  2. 02

    Start at the margins.

    The voices at the edge of the data frame better questions than the terms of reference. We listen there first.

    If your sampling frame is polite, you are sampling the wrong people.

  3. 03

    Say it plainly.

    If a programme officer cannot follow the argument at 3pm on a Tuesday, the argument needs rewriting. Jargon is where accountability goes to hide.

    We have lost good ideas to bad sentences.

  4. 04

    Free is a design decision.

    We publish openly when we can. The free edition reaches the practitioner who cannot afford to pay, and that practitioner is the one the work is for.

    Access changes who gets to ask the question.

  5. 05

    Own the work, share the tools.

    Every script, template, and workflow belongs to whoever needs it next. The sector runs on shared infrastructure and we contribute to it.

    A hoarded method helps one team. A shared one helps a thousand.

  6. 06

    Take a side.

    Peaceful in most rooms, loud in the ones that need it. Evidence that sits on the fence is usually already serving whoever put the fence there.

    Silence during harm is a position, and we know which one.

The playbook

How ideas become
ventures.

There is no magic. There is a loop that runs many times before anything gets a name. It looks like this.

  1. 01

    Sense

    Listen for a question that real practitioners are bumping into and nobody has framed cleanly yet. Read the complaint inside the complaint.

    weeks, not quarters

  2. 02

    Sketch

    Prototype on the cheap. A paper tool, a field survey, a notebook, a script. Show it to three people who will use it and fix what they hate.

    low cost, fast feedback

  3. 03

    Stand up

    Publish a public version that someone can open on a Tuesday afternoon and get value from before closing the tab. Ship, then tune.

    in the wild, not in a deck

  4. 04

    Sustain

    The venture grows its own team, its own story, and its own runway. Some land with a partner organisation. Some become their own thing. A few get retired with thanks.

    own legs, own shape

Work & writing

Notes from the field
and the desk.

Essays, dispatches, and the slower work of making sense of what the data actually says. Two places the writing lives.

Policy Grounds Press varna.stck.me

Sharper commentary on Indian policy, rights, and the things mainstream coverage quietly skips. Pulled live from the homepage so the latest pieces always surface.

Latest writing

All posts →
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The Research Rundown varna.substack.com

A bi-monthly curation of development research, evidence, and sector jobs from South Asia and beyond. Once every two months.

Latest writing lives at varna.substack.com.

The Blog idealog.works/blog

Longer, slower pieces on research, measurement, parenting, and the view from the edges of the development sector. Self-hosted here on the site.

Articles on X x.com/varna

Long-form pieces published natively on X — quick takes that grew past the length of a post. Hand-picked, newest first.

Free Field Kit

The Measurement Checklist

Twelve questions to ask before you commission, design, or fund a piece of MEL work. One page, free to share, printable as a PDF. A companion to The Measurement Trap.

Open the checklist

Also published in

  • The Hindu Feature · Democracy by Design · 8 Aug 2026
  • The Times of India Op-ed · NEET · 2026
  • Deccan Herald Op-ed · Electoral rolls · 2025
  • The Wire Opinion · Reportage
  • BehanBox Gender · Labour
  • Ungender Gender · Workplace
  • Mainstream Weekly Political economy
  • The Economic Times Business · Policy
  • Business Standard Business · Policy
  • The Hindu National daily
  • The Washington Post International
  • OneWorld South Asia Development

Featured by

Peer-reviewed and academic

  • Badalte Khwaab · Women’s Aspirations in a Changing India Development Intelligence Unit & Transform Rural India Foundation · 6,092 women, 15 states · 2026 · Research Lead (Quantitative)
  • A Framework for Operationalising the Capabilities Approach in Poverty Research World Bank & HDCA Poverty Measurement Journal · 2016
  • Schooling in Urban Slums in India: Choices, Capabilities and Constraints HDCA Journal · Helsinki · 2016
  • Building Communities for Change: An Experience in Mumbai International Journal of Child Care and Education Policy · Springer · 2011
  • Study of Impact of ECE on Primary Level Outcomes: The Galli Galli Sim Sim Intervention in ICDS Journal of Childcare and Education Policy · 2012
  • Measuring School Readiness: The Sesame Workshop India Experience Entertainment Education Conference (EE5) · Johns Hopkins · 2011

Books in progress

  • The Measurement Trap

    A history of welfare measurement in India — from the first Five Year Plans to Aadhaar-linked welfare, and what happens to the people who fall between the indicators. The argument: the metrics we chose shaped the country we got. The companion Measurement Checklist is already live.

  • The Hate Effect

    A political economy of communal violence in India — how hate gets priced into elections, budgets, and media cycles, and who pays the bill when the cycle accelerates. Still in the outline stage, taking its time.

In the pipeline

  • A children's book on air quality

    Tied to the JanVayu project. How do you explain AQI to a six-year-old who cannot go outside?

  • A practitioner's field guide to evaluation

    The longer version of the Measurement Checklist — a book-length guide for people who commission or run evaluations in the development sector.

  • A Policy Grounds essay collection

    Fifty-plus pieces from the Policy Grounds archive, selected and annotated. The writing that lives between the news cycle and the shelf.

Notes

Stuck to the wall
for now.

40 short working notes on measurement, field practice, and what the data actually says. Shuffled on each rebuild — showing 8 of 40.

On paper leaks

A national paper leak is not the failure. The failure is the design that put twenty-two lakh young people on one paper, on one morning, with one set of questions.

On building for one child

A learning platform built for one specific first-grader is a platform whose design decisions are all defensible. Every widget was there because a real reader needed it. When strangers start using it, the platform is more honest than most that were built for a market.

On the archive

A country that does not measure its own inequality is not failing to measure. It is choosing not to know.

On measurement

A number that's easy to count is not the same as a thing that's worth knowing. Half of good MEL is refusing the first question and asking the better one.

On reviewing

Most ToC reviews are friendly. The friendly ones are the ones where the reviewer was hoping to be invited back. The useful ones are the ones where the reviewer says the awkward thing in the first half-hour.

On writing

If a report needs a glossary, the glossary is where the reader gives up. Write the glossary first, then don't use any of the words in it.

On evidence

An RCT is a photograph. A good photograph tells you something, but you can't drive on it, cook with it, or send a child to school on it.

On unpaid work

GDP counts the consultant who advises on the kitchen renovation. It does not count the woman who has cooked in that kitchen for forty years. The number is not measuring the economy. It is measuring what the economy has agreed to notice.

On Rotation

What's feeding
the work.

A few things on the desk this month. A bit of reading, something to watch, something to listen to. Updated when something better shows up, and not before.

Reading

Books from the desk and the shelf behind it. The full list lives at /shelf.

Watching

Two screening clubs, an RSVP aggregator, and three films worth the whole evening.

Listening

Hindi golden age, Bengali soul, Tamil melodies, folk protest, ambient for the writing desk, and a lot of country.

On the podcast shelf

Sixteen shows in heavy rotation — development, law, climate, and a few dailies.

About

Who is behind
the work.

Varna Sri Raman

Varna Sri Raman has spent twenty years at the edges where research, story, and practice meet. She reads evidence for a living. She reads most other things for the love of it.

The questions keep coming back to the same few. What are we measuring, and does it match what we mean? Whose voice gets to frame the problem, and who has to live with the answer? Why do so many good reports end up on a shelf? Policy briefs rarely fit these questions, so she writes in whichever form will hold them — essays, working papers, a dystopian novel, children's picture books, and a handful of longer books still taking shape.

The writing is half the work.

Off the clock, she is wife, daughter, and sister inside a loud, loving family, and mum to two sons. Two cats used to live here, until they ran away for love — they spent six months quietly duping her by bringing lookalikes home at dinner time for the extra meal, an operation she respects. Heera the dog still lives here, and is much loved. Free time goes to books, watercolour painting, astrophysics rabbit holes, and a lot of music — mandolin, sitar, and piano on the speakers, guitar in her hands (barely). When not otherwise occupied with her projects, Varna can be found curled up by the window howling at the moon. A peaceful bibliophile until confronted by a fascist.

Collaborate

Bring a question,
not a brief.

Conversations about MEL consulting, research partnerships, civic technology, and development education are open. The work tends to start with a question no one has framed well yet and ends with something that can actually be used in the field.

If that sounds like what you are trying to do, write in. A short note about what you are working on is enough to begin.

Location New Delhi, India
LinkedIn /in/varna
WhatsApp