When We Do


The best tools for Innovation are a pen and a paper napkin….

One of the most common barriers to innovation is the idea that there is a “right-time” to innovate. At IdeaLog Works we recognise that doing more of the same is not enough – we have to try the new.

We innovate all the time, as a process, as a response and a culture.

It is as Paul Sloane says:

“It is as though we are so busy building rafts to cross the river that we never look up to consider building a bridge, or a tunnel or a dam or fording the river or building boats or planes or all the other things we could do. We just focus on producing those rafts”

To connect with us, head to the Where We Do page.