Innovation Advisory · Framework 01
The Venture
Readiness Canvas
Six questions to sit with before your idea earns a name, a budget or a website. Print it, fill it in with a pen, and be honest in your answers.
The question
What problem are you solving, and for whom? Name one person who has this problem today.
If you cannot name them, the idea is still abstract.
The smallest test
What is the cheapest and fastest way to test whether this works, this week, without an app or any funding?
It could be a paper prototype, a phone call, a landing page or a conversation at a chai stall.
The evidence
How will you know it worked? Write the sentence you hope to say in three months.
If the sentence requires data you cannot collect, change the sentence.
The audience
Name three people who would use this on a Tuesday afternoon. Count users only, and leave investors out.
If you cannot name three, the venture has a distribution problem before it has a product.
The honest bit
What are you choosing to ignore? What assumption, if wrong, kills the whole thing?
Write it down. The assumptions you refuse to name are the ones that catch you later.
The decision
Based on the answers above, will you ship it, shelve it, or kill it?
Shelving is honest and killing is brave. Shipping without answering the questions above is neither.