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Innovation Advisory · Frameworks

The Canvas

A growing collection of printable, one-page frameworks built for development practitioners, programme designers, and anyone who commissions work that affects real people.

What this is

Each canvas is a structured set of questions designed to slow you down at the moments when speed costs the most — before the proposal is written, before the budget is signed, before the study is commissioned. They are not checklists to tick off. They are prompts to sit with, argue over, and answer honestly before you move on.

How to use them

Print one out. Fill it in with a pen — not a keyboard. Put it in front of the team, the funder, or the person who has to live with the decision. The frameworks work best when the answers make you uncomfortable. If every box fills in easily, you are either very prepared or not being honest enough.

When to reach for one

Before you hire the consultant. Before you write the terms of reference. Before you say yes to the grant. Before you scale the pilot. The right time is always earlier than it feels — when the idea is still soft enough to reshape, and the sunk costs have not yet hardened into stubbornness.

Why they exist

Twenty years of advisory work taught us that the most expensive mistakes happen not in execution but in framing. The wrong question, measured precisely, still gives you the wrong answer. These frameworks come from that lesson — from watching good money follow bad assumptions, and from wanting a simple tool that forces the honest conversation before the budget meeting.

Idealog Works · Innovation Advisory · idealog.works/canvas
Free to use. Credit appreciated. Corrections welcome — hello@idealog.works.

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